Green Mountain Coffee Roasters Partners with PBS to Launch PBS Blend, a Fair Trade Certified Organic Coffee

Published on December 11th, 2006 | by

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Green Mountain Coffee Roasters and PBS introduce PBS Blend, a new Fair Trade Certified(TM) organic coffee. Available at Green Mountain Coffee Roasters, PBS Blend is offered in whole bean in 10-oz. packages and single-serve K-Cups(R) for use in Keurig(R) Single-Cup brewers. PBS Blend supports public television’s independent and award-winning programming and educational services.

PBS Blend is grown in the lush, tropical rain forests surrounding the El Triunfo Biosphere in Mexico. PBS Blend carries the Fair Trade Certified(TM) label, which guarantees farmers a fair price for their coffee harvest and enables them to reinvest in their communities. In addition, PBS Blend is environmentally-friendly. A certified organic coffee, its beans were grown using agricultural practices that preserve biodiversity and vital habitats for migratory birds and other wildlife.

"We are pleased to be working with Green Mountain Coffee Roasters, which shares PBS’s commitment to social responsibility and community education," said Andrea Downing, Vice President, Home Entertainment and Partnerships. "This partnership allows PBS a new way to engage and inform consumers around a quality product, provides them with another way to support public television through their every day lifestyle choices and purchases, and ensures that our member stations can continue to deliver a valuable public service in their communities."

Robert Stiller, President of Green Mountain Coffee Roasters, said, "This collaboration with PBS reinforces our belief that when like-minded organizations join together, they can be an agent for positive change. We admire PBS and its member stations’ focus on public service and education, as well as its long-standing reputation as a trusted community resource. This delicious coffee provides us with new avenues for supporting our global community and advancing public education about Fair Trade."

Via: (Green Mountain Coffee Roasters)


About the Author

John-Paul Maxfield is the founder of Waste Farmers. Waste Farmers is a next generation sustainable agricultural company focused on helping humanity meet current and future food demands, while decreasing agriculture’s environmental footprint. The Company started in 2009 with $9,000 and a belief that idealism and capitalism can coexist. Today Waste Farmers has evolved into an innovator respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security. Prior to starting Waste Farmers, John-Paul founded the "The Inspired Economist", a blog focused on covering the people, places, ideas, and technologies inspiring positive change and redefining capitalism. In addition, John-Paul served as an Associate a private equity group specializing in small to mid cap service companies. In this capacity he focused on planning, forecasting, budgeting, and performance evaluation of MBH and its designated subsidiaries. Prior to joining MBH, John-Paul was an Analyst with Alvarez and Marsal where he spent the majority of his time on a team that aided Louisiana’s Recovery School District with the restoration of public schools post Hurricanes Katrina and Rita. John-Paul is active in the Colorado community, serving on the Board of the Rocky Mountain MS Center. In 2007 he was selected as one of the “Fifty for the Future” by the Colorado Statesman and is a graduate of the inaugural class of Impact Denver. John-Paul holds a BA from the University of Colorado.