Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
The trash can…or not. Although many marketers consider the today’s applications driven by dry toner, liquid toner, and inkjet digital printing to be the technology’s greatest asset, the “green-ness” of the technology is a nice bonus, too. This is important to marketers because environmental printing is no longer just good social responsibility. It’s good marketing. [...]
America has money scorching a hole in her pocket. Like many a college student with a credit card, Lady Liberty is racking up charges she knows she can’t pay when the bill comes in at the end of the month. Her spending far exceeds her income and, by the end of 2009, the amount of [...]
Identifying those businesses that are genuinly sustainable can often be a trial of endurance. To try and relieve some of the pain, Sustainable Business has recently released the 2008 SB20: the top twenty sustainable company stocks worldwide. The aim is to showcase innovative companies which have either made considerable progress in making their management practices [...]
As the largest consumer and small business bank, BofA (NYSE: BAC) can have a major positive or negative impact on the environment. Since March, 2007, the bank has taken on a $20 billion initiative to “encourage environmentally friendly business activity” over the next decade. Applauded by some and criticized by others, just how green is [...]
One reason many businesses hesitate to “go green” is because environmental responsibility seems too time-consuming and overwhelming. It’s not that they don’t care. It’s that, with all of their other responsibilities, it seems like too much. Just the thought of measuring the corporate environmental footprint—from measuring the carbon output of every office copier to the [...]
