Comments on: Greening Print Marketing: Does Sustainability Matter to Print Buyers? http://inspiredeconomist.com/2008/09/26/greening-print-marketing-does-sustainability-matter-to-print-buyers/ Discussing the people, ideas, and companies that redefine capitalism and inspire positive change Tue, 07 Sep 2010 22:10:20 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: People still take books to bed « Just the Beginning http://inspiredeconomist.com/2008/09/26/greening-print-marketing-does-sustainability-matter-to-print-buyers/comment-page-1/#comment-7906 People still take books to bed « Just the Beginning Thu, 14 May 2009 22:18:26 +0000 http://inspiredeconomist.com/?p=742#comment-7906 [...] Not only is it more eco-friendly, it is much more convenient and much less costly (this is where greening print marketing comes in quite handy). However, there are those essential things that hold many people back from [...] [...] Not only is it more eco-friendly, it is much more convenient and much less costly (this is where greening print marketing comes in quite handy). However, there are those essential things that hold many people back from [...]

]]> By: Greening Print Marketing: Getting Serious About Greenhouse Gases : The Inspired Economist http://inspiredeconomist.com/2008/09/26/greening-print-marketing-does-sustainability-matter-to-print-buyers/comment-page-1/#comment-245 Greening Print Marketing: Getting Serious About Greenhouse Gases : The Inspired Economist Wed, 01 Oct 2008 11:57:08 +0000 http://inspiredeconomist.com/?p=742#comment-245 [...] I wrote last week, one of the benefits of using the document management and marketing models driven by digital [...] [...] I wrote last week, one of the benefits of using the document management and marketing models driven by digital [...]

]]> By: Heidi Tolliver-Nigro http://inspiredeconomist.com/2008/09/26/greening-print-marketing-does-sustainability-matter-to-print-buyers/comment-page-1/#comment-229 Heidi Tolliver-Nigro Sun, 28 Sep 2008 18:36:03 +0000 http://inspiredeconomist.com/?p=742#comment-229 I actually use this technology myself. I have a small, niche publishing company, and when Lightning Source started offering full distribution and printing services, I switched from straight short-run POD (with boxes stacked to the ceiling in my office) to a zero inventory model. The per-book cost is 50% higher than the straight POD model, but my margins are higher because I don't pay for packaging, shipping, or administrative. I wish I'd had that option when I wrote my book on self-publishing back in 2001. I ordered too many copies and ended up throwing many of them away because the industry changed so quickly that the unsold books quickly went out of date. So I ended up throwing out, not just a carton-load of books, but books with coated covers, which are not friendly to the recycling stream. Hard financial AND environmental lesson learned! I actually use this technology myself. I have a small, niche publishing company, and when Lightning Source started offering full distribution and printing services, I switched from straight short-run POD (with boxes stacked to the ceiling in my office) to a zero inventory model. The per-book cost is 50% higher than the straight POD model, but my margins are higher because I don’t pay for packaging, shipping, or administrative.

I wish I’d had that option when I wrote my book on self-publishing back in 2001. I ordered too many copies and ended up throwing many of them away because the industry changed so quickly that the unsold books quickly went out of date. So I ended up throwing out, not just a carton-load of books, but books with coated covers, which are not friendly to the recycling stream. Hard financial AND environmental lesson learned!

]]> By: Green Sustainability Advocate http://inspiredeconomist.com/2008/09/26/greening-print-marketing-does-sustainability-matter-to-print-buyers/comment-page-1/#comment-227 Green Sustainability Advocate Sat, 27 Sep 2008 12:19:01 +0000 http://inspiredeconomist.com/?p=742#comment-227 I'd agree, with today's technology there is no or little need to not use Print On Demand methods. The book industry is slowly catching up to this, but it makes sense in terms of the environment - print only what is needed or when a book is ordered. Don't print 100,000 books, sell 25,000 and remainder or shred the rest. I’d agree, with today’s technology there is no or little need to not use Print On Demand methods. The book industry is slowly catching up to this, but it makes sense in terms of the environment – print only what is needed or when a book is ordered. Don’t print 100,000 books, sell 25,000 and remainder or shred the rest.

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