Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
In the world Islamic fundamentalism, most of us believe that terrorism is brought about by religious bias. But the terrorist might in fact have an economic motive. It is abundantly clear that he who risks and often sacrifices his own life in the very act of creating terror does not have a personal economic motive however it is likely that he is motivated to destroy economies. Wealth, abundance and prosperity after all symbolize the ‘evil’ that the Islamist sees as an adversary.
Traditional corporations continue to move towards sustainable energy, and Norfolk Southern Railway is at the forefront of this trend. On November 13th, the company announced that a 50 kilowatt wind turbine supplied by Entegrity Wind Systems of Boulder, Colorado was installed at its railyard in North Kansas City. This wind turbine can generate an estimated [...]
A fundamental necessity for ALL life forms on earth is clean, potable water. Yet sustainable sources of fresh water are in limited supply, particularly in poorer areas of the world. Water is the ONLY resource that is not replaceable with another – oil can be made obsolete through the use of new, renewable energy sources, food sources can be substituted one for another, but pure water has no equal.
In my “Greening Print Marketing” posts, I’ve looked at a wide variety of reasons (and ways) for marketers to see their print marketing projects as green. But what about the flip side? Why do printers market their green initiatives? The number one reason seems to be a reflection of their own personal commitment. In a [...]
