http://inspiredeconomist.com/2009/01/05/sustainability-predictions-for-2009/ Discussing the people, ideas, and companies that redefine capitalism and inspire positive change Tue, 22 May 2012 18:32:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://inspiredeconomist.com/2009/01/05/sustainability-predictions-for-2009/comment-page-1/#comment-3562 Consumers Continue To Buy Green Despite The Recessed Economy : The Inspired Economist Mon, 23 Feb 2009 08:51:14 +0000 http://inspiredeconomist.com/?p=1035#comment-3562 [...] Landor Associates had predicted that although ‘green’ would be a strong trend in the USA over the course of the next decade, the sales of green brands would be lower during difficult economic times. However not only does the survey suggest otherwise but Jonathan Yohannan, Senior Vice President of Corporate Responsibility, Cone sees ‘green consumer behavior’ as a long term prospect: “The fact that consumers continue to be interested in the environment and mindful of corporate efforts, even in the midst of a grueling recession, is evidence that this is more than just a passing trend,” says Yohannan. “Environmental responsibility is not just an expectation in times of prosperity.” [...] [...] Landor Associates had predicted that although ‘green’ would be a strong trend in the USA over the course of the next decade, the sales of green brands would be lower during difficult economic times. However not only does the survey suggest otherwise but Jonathan Yohannan, Senior Vice President of Corporate Responsibility, Cone sees ‘green consumer behavior’ as a long term prospect: “The fact that consumers continue to be interested in the environment and mindful of corporate efforts, even in the midst of a grueling recession, is evidence that this is more than just a passing trend,” says Yohannan. “Environmental responsibility is not just an expectation in times of prosperity.” [...]

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