Comments on: Greening Print Marketing: Beyond Recycled Paper to a Deeper Philosophical Commitment http://inspiredeconomist.com/2009/01/21/greening-print-marketing-beyond-recycled-paper-to-a-deeper-philosophical-commitment/ Discussing the people, ideas, and companies that redefine capitalism and inspire positive change Thu, 09 Feb 2012 21:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Melanie Turner http://inspiredeconomist.com/2009/01/21/greening-print-marketing-beyond-recycled-paper-to-a-deeper-philosophical-commitment/comment-page-1/#comment-4248 Melanie Turner Sun, 08 Mar 2009 13:06:38 +0000 http://inspiredeconomist.com/?p=1093#comment-4248 The efforts are noble and I'm glad that a deeper commitment was sought. However, I have this nagging little voice in my head that says "online printers can never truly be green". Sure they have some great online green printers and some online printers may be green at the core, but since 100% (maybe slightly less) of the finished orders are shipped out, how can that be a sustainable practice? The shipping and freight industries are some of the worst offenders to our environment with the CO2 emissions. How can a company that supports such transportation of their finished products be "green"? To my knowledge, they haven't come out with a green freight liner yet, so the alternatives are UPS, FedEx or DHL. The efforts are noble and I’m glad that a deeper commitment was sought. However, I have this nagging little voice in my head that says “online printers can never truly be green”. Sure they have some great online green printers and some online printers may be green at the core, but since 100% (maybe slightly less) of the finished orders are shipped out, how can that be a sustainable practice?

The shipping and freight industries are some of the worst offenders to our environment with the CO2 emissions. How can a company that supports such transportation of their finished products be “green”? To my knowledge, they haven’t come out with a green freight liner yet, so the alternatives are UPS, FedEx or DHL.

]]> By: Melanie Turner http://inspiredeconomist.com/2009/01/21/greening-print-marketing-beyond-recycled-paper-to-a-deeper-philosophical-commitment/comment-page-1/#comment-37833 Melanie Turner Sun, 08 Mar 2009 13:06:00 +0000 http://inspiredeconomist.com/?p=1093#comment-37833 The efforts are noble and I'm glad that a deeper commitment was sought. However, I have this nagging little voice in my head that says "online printers can never truly be green". Sure they have some great online green printers and some online printers may be green at the core, but since 100% (maybe slightly less) of the finished orders are shipped out, how can that be a sustainable practice? The shipping and freight industries are some of the worst offenders to our environment with the CO2 emissions. How can a company that supports such transportation of their finished products be "green"? To my knowledge, they haven't come out with a green freight liner yet, so the alternatives are UPS, FedEx or DHL. The efforts are noble and I’m glad that a deeper commitment was sought. However, I have this nagging little voice in my head that says “online printers can never truly be green”. Sure they have some great online green printers and some online printers may be green at the core, but since 100% (maybe slightly less) of the finished orders are shipped out, how can that be a sustainable practice?

The shipping and freight industries are some of the worst offenders to our environment with the CO2 emissions. How can a company that supports such transportation of their finished products be “green”? To my knowledge, they haven’t come out with a green freight liner yet, so the alternatives are UPS, FedEx or DHL.

]]> By: Brianna http://inspiredeconomist.com/2009/01/21/greening-print-marketing-beyond-recycled-paper-to-a-deeper-philosophical-commitment/comment-page-1/#comment-4103 Brianna Thu, 05 Mar 2009 17:42:31 +0000 http://inspiredeconomist.com/?p=1093#comment-4103 Glad to hear someone is taking a look below the surface. As a green printer, I was frustrated to find "green" websites directing folks to "green" printers, only to discover those printers don't even meet the "baseline". It's a matter of education and unfortunately, detailing efforts that set you apart aren't necessarily dazzling, in fact they are a bit exhausting to those that don't care, "don't have the time" or those that have heard it before. Truth is, there's a great deal more than certification. At Colormark, Kathryn made the choice to use vegetable-based inks, as opposed to petroleum based inks, before it was cool to be green. She also retrofit our office lighting so that the lights go out when you leave the room and turn on when you enter, we also did florescent lighting, and these efforts cut our energy bill in HALF. That's huge and it's worth it all the way around. We have recycle bins all over this company and the offices. We have "green" cleaners, support green organizations and consistently take new efforts to make an impact. It's not just a talk, it's a journey and it's neat. Thanks for pointing out that just because a company or products claims "green", doesn't mean they are. Glad to hear someone is taking a look below the surface. As a green printer, I was frustrated to find “green” websites directing folks to “green” printers, only to discover those printers don’t even meet the “baseline”.
It’s a matter of education and unfortunately, detailing efforts that set you apart aren’t necessarily dazzling, in fact they are a bit exhausting to those that don’t care, “don’t have the time” or those that have heard it before.

Truth is, there’s a great deal more than certification. At Colormark, Kathryn made the choice to use vegetable-based inks, as opposed to petroleum based inks, before it was cool to be green. She also retrofit our office lighting so that the lights go out when you leave the room and turn on when you enter, we also did florescent lighting, and these efforts cut our energy bill in HALF. That’s huge and it’s worth it all the way around.

We have recycle bins all over this company and the offices. We have “green” cleaners, support green organizations and consistently take new efforts to make an impact.

It’s not just a talk, it’s a journey and it’s neat.

Thanks for pointing out that just because a company or products claims “green”, doesn’t mean they are.

]]> By: Brianna http://inspiredeconomist.com/2009/01/21/greening-print-marketing-beyond-recycled-paper-to-a-deeper-philosophical-commitment/comment-page-1/#comment-37832 Brianna Thu, 05 Mar 2009 17:42:00 +0000 http://inspiredeconomist.com/?p=1093#comment-37832 Glad to hear someone is taking a look below the surface. As a green printer, I was frustrated to find "green" websites directing folks to "green" printers, only to discover those printers don't even meet the "baseline". It's a matter of education and unfortunately, detailing efforts that set you apart aren't necessarily dazzling, in fact they are a bit exhausting to those that don't care, "don't have the time" or those that have heard it before. Truth is, there's a great deal more than certification. At Colormark, Kathryn made the choice to use vegetable-based inks, as opposed to petroleum based inks, before it was cool to be green. She also retrofit our office lighting so that the lights go out when you leave the room and turn on when you enter, we also did florescent lighting, and these efforts cut our energy bill in HALF. That's huge and it's worth it all the way around. We have recycle bins all over this company and the offices. We have "green" cleaners, support green organizations and consistently take new efforts to make an impact. It's not just a talk, it's a journey and it's neat. Thanks for pointing out that just because a company or products claims "green", doesn't mean they are. Glad to hear someone is taking a look below the surface. As a green printer, I was frustrated to find “green” websites directing folks to “green” printers, only to discover those printers don’t even meet the “baseline”.
It’s a matter of education and unfortunately, detailing efforts that set you apart aren’t necessarily dazzling, in fact they are a bit exhausting to those that don’t care, “don’t have the time” or those that have heard it before.

Truth is, there’s a great deal more than certification. At Colormark, Kathryn made the choice to use vegetable-based inks, as opposed to petroleum based inks, before it was cool to be green. She also retrofit our office lighting so that the lights go out when you leave the room and turn on when you enter, we also did florescent lighting, and these efforts cut our energy bill in HALF. That’s huge and it’s worth it all the way around.

We have recycle bins all over this company and the offices. We have “green” cleaners, support green organizations and consistently take new efforts to make an impact.

It’s not just a talk, it’s a journey and it’s neat.

Thanks for pointing out that just because a company or products claims “green”, doesn’t mean they are.

]]> By: Computer Stationery http://inspiredeconomist.com/2009/01/21/greening-print-marketing-beyond-recycled-paper-to-a-deeper-philosophical-commitment/comment-page-1/#comment-2489 Computer Stationery Fri, 23 Jan 2009 09:38:47 +0000 http://inspiredeconomist.com/?p=1093#comment-2489 Manufactured Using Best Grade Products, We Offer Clients OMR (Optical Marking Recognition) Sheets, That Makes Form Processing A Easy And Fast Process. These OMR Sheets Find Usage By Various Educational Institutions Across The World. These Meet The Needs Of. <a href="http://www.multigraphics.co.in/product.html" rel="nofollow">Omr Sheet</a> Manufactured Using Best Grade Products, We Offer Clients OMR (Optical Marking Recognition) Sheets, That Makes Form Processing A Easy And Fast Process. These OMR Sheets Find Usage By Various Educational Institutions Across The World. These Meet The Needs Of.
Omr Sheet

]]> By: Computer Stationery http://inspiredeconomist.com/2009/01/21/greening-print-marketing-beyond-recycled-paper-to-a-deeper-philosophical-commitment/comment-page-1/#comment-37831 Computer Stationery Fri, 23 Jan 2009 09:38:00 +0000 http://inspiredeconomist.com/?p=1093#comment-37831 Manufactured Using Best Grade Products, We Offer Clients OMR (Optical Marking Recognition) Sheets, That Makes Form Processing A Easy And Fast Process. These OMR Sheets Find Usage By Various Educational Institutions Across The World. These Meet The Needs Of. <a href="http://www.multigraphics.co.in/product.html" rel="nofollow">Omr Sheet</a> Manufactured Using Best Grade Products, We Offer Clients OMR (Optical Marking Recognition) Sheets, That Makes Form Processing A Easy And Fast Process. These OMR Sheets Find Usage By Various Educational Institutions Across The World. These Meet The Needs Of.
Omr Sheet

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