Printing is not about dead trees, greasy ink, and stinking landfills. Vertigris, an environmental resources initiative, aims to change print’s image by providing a wealth of resources about the “greening” of print.
Greening Print Marketing: Green Print Archive and Resources for the U.K.
January 23, 2009 By Leave a Comment
Warren Buffett Talks About the Economy on Nightly Business Report’s 30th Anniversary Show
January 22, 2009 By Leave a Comment
Warren Buffett, the chairman of Berkshire Hathaway says that President Obama’s #1 job is to fix is the economy but even though we have “got the right person in the operating room, but it doesn’t mean the patient is going to leave the hospital tomorrow.” In an exclusive interview with PBS’s Nightly Business Report, Warren [...]
Nuclear Power Debate Heats Up California
January 22, 2009 By 2 Comments
California’s nickname of the Golden State couldn’t be more apropos than with its leadership on energy. PBS recently devoted an entire episode of “Nova” to the subject of “The Big Energy Gamble” about California. “It is leading the United States, and quite frankly, even though the bulk of the United States is behind the developed [...]
Target: A Call To Service
January 22, 2009 By Leave a Comment
Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.
The Chevy Volt: Coming Soon to a Dealership Near You
January 21, 2009 By 2 Comments
Last week at the Detroit auto show, new, battery-powered, green cars reigned supreme. General Motors announced finalized plans for its Chevrolet Volt, which will be on the market in both fully electric and plug-in hybrid forms by late 2010. LG Chem, a South Korean company, won the much anticipated contract to manufacture the Volt’s lithium-ion batteries, beating out several other contenders, including Massachusetts’s A123Systems and Germany’s Continental AG.
