Changing consumer behavior can be a slow painful process. Not only does it require educational efforts but often widespread systemic conformity is required. However innovation has radically altered some of our most fundamental behaviors. Globally, we now access cash from a machine and we carry and use mobile phones for a significant percentage of our calling. Its this type of basic change that will be required to have significant impact on socially and environmentally responsible consumption habits.
The Value Of Brand In Emerging Markets
January 15, 2009 By
Engineers will tell you that marketing is not necessary. They will say that it doesn’t matter what you call it – functional products that fill a need will sell themselves. In fact Microsoft takes that concept to a whole new level by professing smart technology – via virtue of its functionality – will sell itself [...]
Companies Unite to Foster Green Chemistry
January 14, 2009 By 6 Comments
In the January 5, 2009 issue of Chemical & Engineering News, the official trade journal of the American Chemical Society, the ACS announced the formation of the Formulated Products Roundtable. This organization, which will begin operating later this month, is an industry-financed partnership between the ACS’s Green Chemistry Institute (GCI), a not-for-profit group devoted to promoting green chemistry, and sixteen prominent companies that manufacture cosmetics, perfumes, soaps, detergents, and other household and industrial cleaning products. Its aim is to share knowledge of green chemistry among its members in order to create products that are more sustainable, more environmentally friendly, and safer – and hopefully, more profitable too.
Greening Print Marketing: Printers Using 100% Wind Power
January 13, 2009 By 2 Comments
List of commercial printers using 100% wind power, whether purchasing wind energy direct from their utility companies or through purchasing Renewable Energy Credits.
Educating consumers on carbon consumption
January 13, 2009 By
environmental performance by MGoodThe eco-market is in its infancy in terms of developing smart strategies that will drive environmentally friendly behaviors. Establishing “green” mindsets is only the first step to get consumers thinking about their overall impact on the planet and to date this has been handled mostly through marketing efforts. “Green” labels help consumers attach eco-relevancy but then we need to evolve beyond “green” to educate consumers on simply making smart choices. We need to develop systems using standards that help them evaluate and make their own educated choices.
The regulated carbon cap and trade system is providing a basis for just such mechanisms.
