Comments on: Greening Print Marketing: Stop Sending Me Irresponsible Direct Mail JUNK! http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/ Discussing the people, ideas, and companies that redefine capitalism and inspire positive change Thu, 09 Feb 2012 21:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: James http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-12501 James Fri, 31 Jul 2009 02:04:34 +0000 http://inspiredeconomist.com/?p=1302#comment-12501 I'm looking for stats on the percentage of those cheesy/generic nature calendars mailed out by variuos corporations every year end up in the trash. Generally, I toss out any I get and I believe that most others suffer the same fate as the ones that arrive in my mailbox. The poblem is the company I work for produces them too and I can't get it stopped unless I have hard numbers. Can anyone help...has anyone read anything on the subject? I’m looking for stats on the percentage of those cheesy/generic nature calendars mailed out by variuos corporations every year end up in the trash. Generally, I toss out any I get and I believe that most others suffer the same fate as the ones that arrive in my mailbox. The poblem is the company I work for produces them too and I can’t get it stopped unless I have hard numbers.

Can anyone help…has anyone read anything on the subject?

]]> By: James http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-37967 James Fri, 31 Jul 2009 02:04:00 +0000 http://inspiredeconomist.com/?p=1302#comment-37967 I'm looking for stats on the percentage of those cheesy/generic nature calendars mailed out by variuos corporations every year end up in the trash. Generally, I toss out any I get and I believe that most others suffer the same fate as the ones that arrive in my mailbox. The poblem is the company I work for produces them too and I can't get it stopped unless I have hard numbers. Can anyone help...has anyone read anything on the subject? I’m looking for stats on the percentage of those cheesy/generic nature calendars mailed out by variuos corporations every year end up in the trash. Generally, I toss out any I get and I believe that most others suffer the same fate as the ones that arrive in my mailbox. The poblem is the company I work for produces them too and I can’t get it stopped unless I have hard numbers.

Can anyone help…has anyone read anything on the subject?

]]> By: Melanie Turner http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-4771 Melanie Turner Thu, 19 Mar 2009 14:36:11 +0000 http://inspiredeconomist.com/?p=1302#comment-4771 I was meaning you may lose out on the volume discounts on the printing side. Say for instance, instead of printing 10K identical pieces for 10K clients, if you target the printing to be more specific to different groups like 2500 each of 4 different "types" of customers, you'd only received the 2500 break versus the 10K break on printing. But right, your mailing cost would still be the same. I was meaning you may lose out on the volume discounts on the printing side. Say for instance, instead of printing 10K identical pieces for 10K clients, if you target the printing to be more specific to different groups like 2500 each of 4 different “types” of customers, you’d only received the 2500 break versus the 10K break on printing. But right, your mailing cost would still be the same.

]]> By: Melanie Turner http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-37966 Melanie Turner Thu, 19 Mar 2009 14:36:00 +0000 http://inspiredeconomist.com/?p=1302#comment-37966 I was meaning you may lose out on the volume discounts on the printing side. Say for instance, instead of printing 10K identical pieces for 10K clients, if you target the printing to be more specific to different groups like 2500 each of 4 different "types" of customers, you'd only received the 2500 break versus the 10K break on printing. But right, your mailing cost would still be the same. I was meaning you may lose out on the volume discounts on the printing side. Say for instance, instead of printing 10K identical pieces for 10K clients, if you target the printing to be more specific to different groups like 2500 each of 4 different “types” of customers, you’d only received the 2500 break versus the 10K break on printing. But right, your mailing cost would still be the same.

]]> By: Heidi Tolliver-Nigro http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-4756 Heidi Tolliver-Nigro Wed, 18 Mar 2009 22:06:21 +0000 http://inspiredeconomist.com/?p=1302#comment-4756 Personalizing actually isn't as complicated as many people think. I encourage marketers to have some basic exploratory conversations with good marketing firms like DIG Creative or Trekk Cross-Media. As as for volume discounts, you only lose those if you reduce the volume of the mailing drastically. If all you do is reduce the number of pages in each communication so that those communications are personalized and relevant, then you're still mailing to the same number of people — so the discounts are the same. Discounts are based on the volume of pieces, not the number of pages mailed. Personalizing actually isn’t as complicated as many people think. I encourage marketers to have some basic exploratory conversations with good marketing firms like DIG Creative or Trekk Cross-Media. As as for volume discounts, you only lose those if you reduce the volume of the mailing drastically. If all you do is reduce the number of pages in each communication so that those communications are personalized and relevant, then you’re still mailing to the same number of people — so the discounts are the same. Discounts are based on the volume of pieces, not the number of pages mailed.

]]> By: Heidi Tolliver-Nigro http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-37965 Heidi Tolliver-Nigro Wed, 18 Mar 2009 22:06:00 +0000 http://inspiredeconomist.com/?p=1302#comment-37965 Personalizing actually isn't as complicated as many people think. I encourage marketers to have some basic exploratory conversations with good marketing firms like DIG Creative or Trekk Cross-Media. As as for volume discounts, you only lose those if you reduce the volume of the mailing drastically. If all you do is reduce the number of pages in each communication so that those communications are personalized and relevant, then you're still mailing to the same number of people — so the discounts are the same. Discounts are based on the volume of pieces, not the number of pages mailed. Personalizing actually isn’t as complicated as many people think. I encourage marketers to have some basic exploratory conversations with good marketing firms like DIG Creative or Trekk Cross-Media. As as for volume discounts, you only lose those if you reduce the volume of the mailing drastically. If all you do is reduce the number of pages in each communication so that those communications are personalized and relevant, then you’re still mailing to the same number of people — so the discounts are the same. Discounts are based on the volume of pieces, not the number of pages mailed.

]]> By: Melanie Turner http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-4674 Melanie Turner Sun, 15 Mar 2009 19:47:14 +0000 http://inspiredeconomist.com/?p=1302#comment-4674 I can only imagine too that these companies would see greater return on their direct-mail initiatives if they did target more. It would take a lot of time and effort in planning their attack (so to speak) than just sending everybody the same thing. They would also lose out on volume discounts for printing mass amounts of the same brochure, flyer, postcard, etc., but if the recipients see it's not just another "junk" mail piece, I believe they would be more intrigued to read it versus getting tossed straight in the recycling. I can only imagine too that these companies would see greater return on their direct-mail initiatives if they did target more. It would take a lot of time and effort in planning their attack (so to speak) than just sending everybody the same thing. They would also lose out on volume discounts for printing mass amounts of the same brochure, flyer, postcard, etc., but if the recipients see it’s not just another “junk” mail piece, I believe they would be more intrigued to read it versus getting tossed straight in the recycling.

]]> By: Melanie Turner http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-37964 Melanie Turner Sun, 15 Mar 2009 19:47:00 +0000 http://inspiredeconomist.com/?p=1302#comment-37964 I can only imagine too that these companies would see greater return on their direct-mail initiatives if they did target more. It would take a lot of time and effort in planning their attack (so to speak) than just sending everybody the same thing. They would also lose out on volume discounts for printing mass amounts of the same brochure, flyer, postcard, etc., but if the recipients see it's not just another "junk" mail piece, I believe they would be more intrigued to read it versus getting tossed straight in the recycling. I can only imagine too that these companies would see greater return on their direct-mail initiatives if they did target more. It would take a lot of time and effort in planning their attack (so to speak) than just sending everybody the same thing. They would also lose out on volume discounts for printing mass amounts of the same brochure, flyer, postcard, etc., but if the recipients see it’s not just another “junk” mail piece, I believe they would be more intrigued to read it versus getting tossed straight in the recycling.

]]> By: Heidi Tolliver-Nigro http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-4633 Heidi Tolliver-Nigro Sat, 14 Mar 2009 22:43:54 +0000 http://inspiredeconomist.com/?p=1302#comment-4633 Yes, it's important for people to opt out of unsolicited direct mail. But I'm not talking about these kinds of lists. I'm talking about companies I already do business with — companies that have a right to send me mail, companies I want mail from, but which send massive volumes of unnecessary mail. I want mail from the financial company that handles my IRA. What I don't want is volumes of pages of information on retirement plans I don't own. I want catalogs from A, B, and C company, but they know I don't purchase in the spring, summer, or fall — I haven't for the 10 years I've purchased from these catalog companies — so continuing to send me catalogs in these seasons is unnecessary and irresponsible from an environmental point of view. "Opt out" lists don't address this problem. Yes, it’s important for people to opt out of unsolicited direct mail. But I’m not talking about these kinds of lists. I’m talking about companies I already do business with — companies that have a right to send me mail, companies I want mail from, but which send massive volumes of unnecessary mail. I want mail from the financial company that handles my IRA. What I don’t want is volumes of pages of information on retirement plans I don’t own. I want catalogs from A, B, and C company, but they know I don’t purchase in the spring, summer, or fall — I haven’t for the 10 years I’ve purchased from these catalog companies — so continuing to send me catalogs in these seasons is unnecessary and irresponsible from an environmental point of view. “Opt out” lists don’t address this problem.

]]> By: Heidi Tolliver-Nigro http://inspiredeconomist.com/2009/03/14/greening-print-marketing-stop-send-me-junk/comment-page-1/#comment-37963 Heidi Tolliver-Nigro Sat, 14 Mar 2009 22:43:00 +0000 http://inspiredeconomist.com/?p=1302#comment-37963 Yes, it's important for people to opt out of unsolicited direct mail. But I'm not talking about these kinds of lists. I'm talking about companies I already do business with — companies that have a right to send me mail, companies I want mail from, but which send massive volumes of unnecessary mail. I want mail from the financial company that handles my IRA. What I don't want is volumes of pages of information on retirement plans I don't own. I want catalogs from A, B, and C company, but they know I don't purchase in the spring, summer, or fall — I haven't for the 10 years I've purchased from these catalog companies — so continuing to send me catalogs in these seasons is unnecessary and irresponsible from an environmental point of view. "Opt out" lists don't address this problem. Yes, it’s important for people to opt out of unsolicited direct mail. But I’m not talking about these kinds of lists. I’m talking about companies I already do business with — companies that have a right to send me mail, companies I want mail from, but which send massive volumes of unnecessary mail. I want mail from the financial company that handles my IRA. What I don’t want is volumes of pages of information on retirement plans I don’t own. I want catalogs from A, B, and C company, but they know I don’t purchase in the spring, summer, or fall — I haven’t for the 10 years I’ve purchased from these catalog companies — so continuing to send me catalogs in these seasons is unnecessary and irresponsible from an environmental point of view. “Opt out” lists don’t address this problem.

]]>