Greening Print Marketing: What’s Your Mail’s Carbon Footprint?

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Mail is a small overall contribution to a consumer’s environmental footprint. After all, according to a Pitney Bowes study on the environmental impact of mail, paper is increasingly manufactured from renewable resources, paper companies are increasingly running on renewable energy and running a single refrigerator for a year creates the same carbon footprint of delivering [...]

Dr. Sanjay Gupta Withdraws From Surgeon General Search

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CNN medical correspondent Dr. Sanjay Gupta chooses family and a lucrative media career over becoming the US Surgeon General. Gupta, 39, a CNN’s celebrity neurosurgeon was President Barack Obama’s first pick for the job back in January. Apparently he took himself out of the running because he wants to focus on his medical career and [...]

San Francisco bridges the Digital Divide with Free Wifi for Low-Income Housing

AT & T has partnered with One Economy and Meraki to bring free WI-FI internet to low income communities Sunnydale Housing Authority, San Francisco’s largest low income housing project. San Francisco Mayor Gavin Newsom gathered with the leaders of the three partnership companies who have successfully helped better San Franciso’s low income communities by providing [...]

Greening Print Marketing: Ideas for Sustainable Design

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When we think of greening print marketing, we often think about the production of printed pieces—the printing process, the consumables, the recycling. But greening print marketing starts much earlier, with the design of the piece itself. Design Can Change, an initiative designed to help green print marketing from the very earliest design stages, now offers [...]

President Obama: The Economy versus Climate Change

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While President Obama makes strides towards dealing with the issue of climate change, many prefer that he focus on fixing the recession first. Republicans like Rush Limbaugh have been quite vocal about it but other political figures like Tony Blair say that climate change must not fall victim to the recession. Can President Obama realistically [...]