It’s no surprise that the United States Chamber of Commerce and the National Association of Manufactures oppose the American Clean Air and Security Act, but so does Greenpeace and Friends of the Earth. Dow Chemical and Ford Motors support it.
Daimler’s First Electric Car
June 30, 2009 By 2 Comments
Most odd stories relating to the environment tend to revolve around researchers and scientists and their slightly off the wall discoveries. But not so today. Today, in news of the weird — or at least slightly surreal — I bring you Daimler, the German automaker, who announced last week their very first hybrid car, the [...]
Targeting the “Green” Consumer
June 30, 2009 By 2 Comments
Yesterday, I blogged about the reasons marketers are choosing “green” as a marketing strategy. But for companies that pursue this strategy, it becomes clear pretty quickly that just marketing a green product isn’t enough. The company has to be sincere in its own commitment to environmental sustainability and show genuine sensitivity to the needs and [...]
Green Marketing: What’s All the Fuss?
June 29, 2009 By Leave a Comment
What’s all the fuss about green marketing? It’s more than just another hook to get people to buy products. It’s about the types of people who purchase green products. They have higher than average incomes, they are willing to pay up to 20% more for products and services (according to Collette Chandler, an author and [...]
The Inspired Economist: Pick of the Week
June 28, 2009 By 2 Comments
This column highlights the top economic stories of the week. General Electric CEO Jeff Immelt is on a mission to improve U.S. exports. That’s because General Electric doesn’t just sell light bulbs and refrigerators to the American public. The company is a global giant in energy, transportation and financial services. More on this story here. [...]
