Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
One thing I didn’t cover last year when I wrote “How to do Cause Marketing Well” is whether cause marketing should even be done at all. But I found that a very interesting question to consider when reading “The Hidden Costs of Cause Marketing” in the Summer issue of the Stanford Social Innovation Review. Angela [...]
The founders from three bay area start-ups gathered in HUB’s first bay area home in front of a sold-out crowd to talk about their origins, give the audience – and each other – advice and insights on the “secret sauce” for creating impact.
One way in which today’s corporation is becoming enlightened to the fact that green manufacturing CAN equal more profitable manufacturing is through a new concept called “lean manufacturing”. In the 1980′s, JIT, or just-in-time techniques became all the rage in management circles as they shaved costs from production by eliminating the need for high levels of inventories by focusing on using just what was needed, when it was needed.
Exciting developments are occurring in solar PV (photovoltaic) power generation. New technologies are improving manufacturing processes. Thin-film and organic (plastic) films promise to reduce PV power cost. Solar “grid parity,” the time when solar power will cost the same as fossil fuel power, is coming soon.
Although most larger businesses are at least making an effort to greenwash their enterprises, small and medium size businesses are a bit slower to adopt this trend. Largely, this is because they view it as a big project, and just don’t yet understand that simple items can help green their operations in many ways. Greening a small or medium business can also add another element to marketing branding that has been proven to be highly successful!
