Psychographics Help Take Marketing Green

hispanic-face

I was just reading about a report on the psychographics of Hispanic teens, one of the fastest growing demographic segments—projected to reach 62% of the entire teen market in 10 years. Among other things, they are described as extroverted, outspoken, wired, and defined by culture. The top three media consumed by Hispanic youth are 1) [...]

Inspired Economist: Pick of the Week

  This column highlights the top economic stories of the week. Many Japanese, want what amounts to a revolution in a politically risk-averse nation: the ousting of the Liberal Democratic Party, which has governed Japan for more than a half-century. More on this story here. The world’s largest retailer, Wal-Mart Stores is on a mission to [...]

Solar Thermal Hybrids Are Hot

aora solar thermal

Aora-Solar, an Israeli company, has constructed and launched the first solar energy natural gas hybrid electric power plant. The flexibility of their design permits small communities to tap into solar power.

The Latest Medical Innovation: Recycled TVs

E-Waste

Researchers at the University of York have recently come up with a method of recycling that seems like it fell from the pages of a science fiction novel. They want to turn discarded television screens into components for biomedicine. The scientists have been studying methods of reducing the environmental impact of e-waste streams as part [...]

PV Solar “Energy” at Intersolar North America

Intersolar Show in San Francisco

No recession in evidence here.  Yesterday’s opening session of Intersolar North America was packed and full of energy. The solar trade show almost tripled its exhibition space and more than doubled the number of exhibitors from last year, when the first North America Intersolar show was also hosted in San Francisco. As far as I [...]