Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
Like it or not, “green” is a relative term. If you purchase a truck that gets 18 miles per gallon, is that good or bad for the environment? If you were driving a truck that got 13 miles to the gallon, it’s good. The same applies to many marketing technologies. It’s easy to look past [...]
This column highlights the top economic stories of the week. Hopes for an accelerated recovery during the second half of 2009 were diminished this week as most of the economic headlines turned negative after several months of encouraging signs. Job losses exceeded economists’ expectations, with the nation’s unemployment rate now standing at a new [...]
If you’re looking for “green paper,” throw a dart. You’ll hit something. If you’re looking for green plastics for durable cards, CDs, DVDs, and other marketing devices, you’ve got a bigger challenge ahead. This is one of the reasons I love LinkedIn. Its discussion groups offer a wealth of information on marketers’ experiences with such [...]
Sometimes we think we have to change governments and corporations in order to see environmental change, but change is just as powerful when it happens one person at a time. And sometimes it’s easier to do. About a month ago, I made two posts about the environmental efforts of SunChips, a snack food company. I [...]
The opportunity for San Francisco’s composting effort will be to imaginatively engage us in a herculean effort to educate AND motivate compliance.
