Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
Mass production has been used since the industrial revolution as a means of creating large quantities of standardized products. It has many advantages over one-at-a-time production. It reduces coast and provide interchangeable parts. Its disadvantages are that it can over produce and it dehumanizes labor. Mass production will often continue to build inventory in spite [...]
An increasing number of marketers are turning to toner- or inkjet-based printing in order to green their print marketing programs. It’s not that offset presses are inherently ungreen. On the contrary, printing as a whole is a whole lot greener than many people give it credit for. But digital printing has some compelling green benefits. [...]
This week Newsweek’s cover story promotes an exclusive ranking of “The Greenest Big Companies in America”.
We all give to environmental non-profits for different reasons. Sometimes, with local groups, it’s to fight a certain development or to protest a local company’s toxic emissions. With national groups, it’s usually to fight policies we don’t agree with that come from governments or multinational companies. Sometimes we win, sometimes we don’t. And even when [...]
Many marketers are pushing their customers toward electronic statements, e-newsletters, bills, and transactional statements as a “green” move, but in reality, it has more to do with economics. It’s cheaper for businesses to send electronic communications than print. But while pushing e-communications as greener, has anyone bothered to ask what customers how they feel about [...]
