Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
What is the current state of the consumer on the issue of green products? Grail Research, which recently conducted a survey of 500 consumers on issues related to the purchase of green products, refers to green as mainstream and sticky, but not deep. According to the study, “The Green Revolution” (September 2009), 84% of consumers [...]
Did you notice something different on the back pages of The Order of the Phoenix? If you live in the Canadian market, you might. The fifth book in the Harry Potter series has something unusual on its back pages. It’s an environmental audit. The audit, produced using New Leaf Paper’s Eco Audit Calculator, uses New [...]
No matter who attends the BSR conference, we always seem to find a balance between the people who legitimately wish to improve sustainability, not just for their company but the planet, and those who set out to further their profits by subtle or blatant greenwashing. During the Thursday morning breakfast, Zhang Yue, chairman and CEO [...]
Ah, it feels good to have the BSR conference back in San Francisco. Even though the economy has gone to hell, it is good see that probably close to 1000 attendees hit the conference so the sour economy has not killed the whole notion of notion of sustainability and companies. Good start — as we [...]
Today’s business climate is more competitive than ever. Several highly qualified MBA grads are vying for fewer and fewer corporate jobs. According to a 2008-2009 survey by the MBA Career Services Council, business schools have experienced a drop in corporate recruiting of more than 10 percent affecting more than half of the 94 top-ranked business [...]
