Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
Can you green your business for free? With the right qualifiers, you might. There is at least one company that will take a comprehensive look at your organization, project out the amount of money it can save on your electric bill by installing greener technologies, and outfit you — free — on a contingency basis [...]
One of the terrific things about greening a print marketing program is that many of the best practices in marketing today have “green” as a by-product. Take the example of J. C. Penney, which made marketing headlines today when it announced that it would be discontinuing its semi-annual Big Book catalog after the Fall-Winter 09 [...]
Paul Hawken was the keynote speaker at the Sustainable Industries Economic Forum in San Francisco on Thursday. He had some inspiring talking points (the forum’s goal was to ‘reinspire the inspired’), but one of the key takeaways was in how we should be viewing sustainability. He started by saying that sustainability should be viewed as [...]
The only thing I could easily find in the whole place — with a “Made in the USA” label — was underwear. What I didn’t expect to find, was a mall heated by the sun (and body heat). Forget the “conservative right” or “liberal left.” If America has a religion, it’s that of the consumption [...]
A Vermont-based company called Brighter Planet seems to think the green consumer will just give away our opinions for the chance to win $200. Since I just completed the survey, I’m going to go ahead and guess they’re right!
