http://inspiredeconomist.com/2009/11/20/smart-marketing-greener-printing-for-j-c-penney/ Discussing the people, ideas, and companies that redefine capitalism and inspire positive change Thu, 09 Feb 2012 21:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://inspiredeconomist.com/2009/11/20/smart-marketing-greener-printing-for-j-c-penney/comment-page-1/#comment-19754 Mark Vruno Sat, 21 Nov 2009 03:11:07 +0000 http://inspiredeconomist.com/?p=1707#comment-19754 But what took JCPenny SO long to wake up? This is the same retailer that shunned catalogs for the Internet just a few years ago, then got bit and realized it needed both online and print. Sears made this same "small book" move 20 years ago, essentially shuttering RR Donnelley's old Chicago Division on 22nd Street. But what took JCPenny SO long to wake up? This is the same retailer that shunned catalogs for the Internet just a few years ago, then got bit and realized it needed both online and print. Sears made this same “small book” move 20 years ago, essentially shuttering RR Donnelley’s old Chicago Division on 22nd Street.

]]> http://inspiredeconomist.com/2009/11/20/smart-marketing-greener-printing-for-j-c-penney/comment-page-1/#comment-38116 Mark Vruno Sat, 21 Nov 2009 03:11:00 +0000 http://inspiredeconomist.com/?p=1707#comment-38116 But what took JCPenny SO long to wake up? This is the same retailer that shunned catalogs for the Internet just a few years ago, then got bit and realized it needed both online and print. Sears made this same "small book" move 20 years ago, essentially shuttering RR Donnelley's old Chicago Division on 22nd Street. But what took JCPenny SO long to wake up? This is the same retailer that shunned catalogs for the Internet just a few years ago, then got bit and realized it needed both online and print. Sears made this same “small book” move 20 years ago, essentially shuttering RR Donnelley’s old Chicago Division on 22nd Street.

]]>