Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
I love when I hear about marketing campaigns that have a double benefit — they are more effective than traditional campaigns and they are greener, too. How does this happen? Typically, it happens because marketers make smarter use of their databases. They select out a portion of their customer databases and create more customized or [...]
Whether you’ve been forced to take unpaid furloughs, reductions in pay (or increases in insurance premiums and out-of-pocket medical expenses) or find only one person in your household with a job instead of two, you’re not alone in having to rediscover how to live on as much as 50 percent less in household income. According [...]
So who doesn’t love this planet? Unless you have a few screws loose (or living in extreme poverty or managing to survive in a war zone or some similar predicament), at some basic level, you gotta love living on Earth – for its beauty, sustenance, and mystery. But how are we taking the responsibility to [...]
