On March 19th the EPA and DOE announced new steps to strengthen the Energy Star program. A few days later the GAO issued a report showing that the Energy Star Program certification process is (nicely put) “vulnerable to fraud and abuse.” The day after the GAO report was issued I sat down with Andrea Fabbri, [...]
Report: Greening Print Marketing: A Practical Guide
March 26, 2010 By Leave a Comment
I hope you’ll indulge me and let me get on my soap box for a minute. I recently released a new report in my Marketer’s Primer Series, “Greening Print Marketing: A Practical Guide.” One of the most surprising pieces of feedback I’ve gotten from printers is, “My clients don’t care anymore.” With all the media [...]
What Do Consumers Really think of Energy Star?
March 19, 2010 By 5 Comments
A new EcoPinion report was released this week on consumer perceptions of the “Energy Star” brand for energy efficiency. The report contends that Energy Star is one of the few credible brands in the energy efficiency space, so there is a lot riding on its continued success and relevance, not the least of which are [...]
