Inspiring Ideas Picture 19

Published on June 8th, 2010 | by Heidi Tolliver-Walker

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Yes, Virginia, There IS an Environmental Alternative to Foam Board

Want an environmental alternative for direct mail? No sweat. Pick your green. 100% PCW. Environmental certifications. Paper that sprouts seeds when planted. Want an environmental alternative to foam core? Not such an easy proposition. That’s why it’s exciting to see real investments from major players in this space.

One such investment was announced at the HOW Design Conference, held June 6-9 in Denver, CO. Finch Paper, a long-time leader in environmental responsibility, announced that it will now manufacture Enviroboard, a greener and more sustainable alternative to traditional foam core.

The product was designed and developed in cooperation with conVerd, LLC.  Finch used Enviroboard in the construction of its HOW exhibit, the Mile-High City.

Foam Core Alternative is Recyclable

The Finch exhibit at the HOW Conference is a standing structure printed on Enviroboard and supported by a wood easel. Both materials are certified to the standards of the Forest Stewardship Council and can be either reused or 100% recycled.

EnviroBoard incorporates five plies of a proprietary Finch paper into a multidimensional, rigid and moisture proof composite board. It is directly printable by a variety of printing technologies or suitable as a laminating base for offset printed designs.

EnviroBoard is is compatible with most modern automated cutting systems and can be die-cut.  Several precision cut pieces attached to the Finch display create a 3-D effect, and illustrate the ease in customizing shapes when using the product.

Unlike many foam boards and corrugated plastic boards, Enviroboard is recyclable and achieved FSC-certification as well as recyclability certification from the Department of Wood and Paper Science at North Carolina Sate University.

Although the product itself does not appear to be new, what is new is the fact that it is being taken under the wings of Finch Paper, which is now using its own substrates to produce it.

Normally, I don’t cover outright product introductions, but so many of my posts on green alternatives for promotional products seem to be generating a lot of interest lately, so I thought this particular topic might be of interest to IE readers.





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About the Author

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.



2 Responses to Yes, Virginia, There IS an Environmental Alternative to Foam Board

  1. Auggy Bakker says:

    The cliche "yes, virginia" really needs to get lenoed.

  2. Auggy Bakker says:

    The cliche "yes, virginia" really needs to get lenoed.

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