Why Apple and Its Brand Can Endure a Crisis

Torossian

In the guest post below, Ronn Torossian, Founder, President and CEO of New York-based 5W Public Relations, discusses Apple’s brand credibility and how the company would survive a potential iPhone 4 recall. by Ronn Torossian Much different than BP, Toyota, Mel Gibson, Tiger Woods and Dell, Apple can better weather negative media and afford a [...]

TEDGlobal 2010 Focuses on the Good News

TEDGlobal 2010

The TEDGlobal 2010 conference is underway in the city of Oxford. This year’s theme… And Now the Good News. I admire the positive direction TED has taken at their conference this year, because we have been bogged down with the never-ending “headlines of the political, economic and environmental woes facing the planet”. We sometimes forget [...]

AF&PA: The Paper Industry Is Making Huge Strides

Look around you. How much of what you use on a daily basis comes from the forest products industry? Everything from the office paper you put into your printer to the wood fiber in the RTA furniture in the office is produced by this massive, global industry. Sometimes, the news coming out of this industry [...]

Would you spend your entire solar marketing budget on a World Cup sponsorship?

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The FIFA World Cup has come to an end with Spain crowned as the champions for the first time in their country’s history. The play in the final was less than inspiring, but the event was not without its interesting stories. One of those stories was about a Chinese solar company joining the ranks of [...]

BP is the 4th Most Profitable Company in the World

BP Logo in the Gulf

According to Fortune, BP is ranked number four on its annual Global 500 Most Profitable list. Based on 2009 data, BP made $16,578 million in profits, and the oil giant is going to need every penny. The cost to repair (if that’s even possible) the worst oil spill in U.S. history is running into the [...]