CSR Minute: Proctor & Gamble’s Pantene Supports Children’s Safe Drinking Water; Xavier Institute of Management Hosts CSR Summit

Published on September 29th, 2010 | by

The CSR Minute is 3BL Media’s daily video digest of the most relevant and timely CSR and Sustainability content all in about a minute. The 3BL Media team tracks the expanding world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Proctor & Gamble’s Pantene brand is launching its first global, cause-marketing effort with its Children’s Safe Drinking Water Program. The company will provide PUR packets that transform contaminated water into clean, drinkable water. Pantene will also support CSDW with a “Healthy Hair for Healthy Water” campaign with spokesperson-model Gisele Bundchen of Brazil and singer-songwrier Anggun of Indonesia. And Pantene’s goal to “save one life every hour” in the developing world includes action through P&G’s eStore, where for each bottle purchased, the company will donate 10 cents to CSDW.

Xavier Institute of Management hosted a CSR summit last week at that B-school’s campus in east India on the theme of “The Environment and Waste Management.” A special topic was a vegetable waste-based biogas plant that is three times more efficient than the standard biogas plant. The Institute incorporates CSR culture into every aspect of its business school curriculum, requiring a compulsory CSR group project in its students’ first year.

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About the Author

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.