Ben & Jerry’s Fair Trade Blogger Fest

Published on October 18th, 2010 | by

I am in Burlington, Vermont attending the Ben & Jerry’s Fair Trade Blogger Fest. Earlier this year, the ice cream company announced its plans “to go fully Fair Trade” for all its global flavors by the end of 2013… definitely an ambition goal.

So for the next two days, bloggers from around the country will learn more about Ben & Jerry’s Social Mission goals, tour the Waterbury Factory, meet the Ben & Jerry’s Flavor Gurus (research and development), and taste a lot of fun, unique ice cream flavors (fingers crossed).

Ben & Jerry’s was recently in the news for removing the words “all natural” from its labels. The Center for Science in the Public Interest (CSPI) told the company in August that it shouldn’t use the phrase “all natural” if products contain alkalized cocoa, corn syrup and hydrogenated oil. The super premium ice cream maker agreed, because it didn’t want to battle over the definition of “all natural”. The FDA has not set a clear definition so the phrase can and does have many different meanings.

I’m sure this and many other issues will be discussed over the next couple of fun-filled days. I’m looking forward to meeting the fine folks at Ben & Jerry’s and my fellow food and sustainability bloggers.

Stay tuned…

Image credit: Amy the Nurse via Flickr under a CC license


About the Author

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.
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