CSR Minute: The Natural Step Publishes Case Study on Max Hamburger Chain’s Sustainability and Profits

Published on October 27th, 2010 | by

The CSR Minute is 3BL Media’s daily video digest of the most relevant and timely CSR and Sustainability content all in about a minute. The 3BL Media team tracks the expanding world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

The Natural Step, a global nonprofit that consults on sustainability practices, has published a case study on Max, Sweden’s oldest and most popular hamburger chain. In 2007, the two organizations began a program for Max to be the first restaurant chain in the world that analyzed its food’s climate impact, from farm to table. Since then, Max has carbon-labeled its menus, implemented an energy efficiency program in its buildings, fully transferred over to wind-power energy, and made voluntary carbon offsets throughout its supply chain. The Natural Step case study documents a 27 percent increase for Max due to these sustainability efforts.

India plans to account for the economic value of its natural assets, following guidelines in The Economics of Ecosystems and Biodiversity Report, TEEB. The TEEB Report was presented last week by the head of the Green Economy Initiative of the UN Environment Programme at the 10th annual Convention on Biological Diversity, held in Nagoya. The TEEB study documents the multi-trillion dollar importance of the natural world to the global economy, and proposes systems and methods for countries to capture the economic value of nature’s resources and services.

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About the Author

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.