Discussing the people, ideas, and companies that redefine capitalism and inspire positive change
About 7 months ago, following grad school I relocated to the great (not state although some are trying) District of Columbia. Although 7 months is not a very long time, one would think it would be long enough for me to stop receiving previous tenant’s junk mail. In fact, it’s not just one previous tenant, [...]
Want to find the most eco-friendly shoppers? Don’t look at the 18–34 set. While it’s conventional wisdom that younger shoppers are more “green” than older ones, a new study says nope, it’s ain’t so! According to The Checkout, a shopper experience study currently underway by The Integer Group and M/A/R/C Research, the demographic with the [...]
Among the most important aspects of starting a company is determining the target market. In many cases the obvious answer to determining a market is to go where the money is. Most of the time that means target the wealthy as that is the group that would be both interested in using and have the [...]
Last Saturday, I posted about SunChips’ new, quieter biodegradable bag. As I was poking around, looking to see what other people were saying about it, I stumbled upon the discussions pages on SunChips’ Facebook page. One of them caught my eye — “Are you composting SunChips bags?” SunChips bags are promoted as being biodegradable in [...]
