Author name: Cindy Hoots

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.

Dave Roberts of Grist Will Live Chat with Expert Panel During Obama’s Oval Office Speech

Join David Roberts and other environmental experts as they discuss President Obama’s Oval Office speech tonight. Yes, the transcript of the live chat is available if you missed it during the president’s Oval Office address. Click on the link below. If you’ve seen or read the news today, you know President Barack Obama will deliver

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Hooters Girls Donate Pantyhose to Clean Up Oil in the Gulf of Mexico

Hooters Girls voluntarily donate their torn pantyhose to help absorb the oil spilled in the Gulf of Mexico. What are Hooters Girls famous for? Their shiny pantyhose, of course. And now, the girls are shedding their said pantyhose for a good cause… to help clean up the Gulf Coast. I guess, a girl’s gotta do

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Free Webinar on California’s New Mandatory Recycling Measure

A free webinar explains California’s new mandatory commercial recycling law… will you be in compliance? If you run a business in California, then you are aware of California Global Warming Solutions Act of 2006 (AB32). The act requires California to develop regulations that will reduce greenhouse gas emissions to 1990 levels by 2020. It is

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Obama Criticizes BP for Spending Money on Ad Campaigns and Shareholders

President Obama warns BP not to “nickle and dime” Gulf Coast fisherman and business owners while spending money on expensive ads and paying billions to shareholders. Have you seen BP’s latest ad campaign? A forlorn Tony Hayward says he’s “deeply sorry” and thanks the volunteers and government for their “strong support.” He promises that BP

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AdVinylize Turns Billboards Into Cool Vinyl Bags

Companies can now turn their billboards into unique, vinyl bags for special promotions and events closing the sustainability loop. We see them everywhere. Colorful, larger-than-life billboards. They are a simple marketing tool for advertising agencies who hope to create eye-catching designs and slogans for their biggest corporate clients. Billboards are as common in our landscape

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Panera Bread Takes Corporate Social Responsibility to a New Level

Panera Bread opened its first non-profit cafe with the motto: Take what you need; leave your fair share. I was surprised to read about Panera Bread’s new cafe in St. Louis dubbed the St. Louis Bread Company Cares Cafe. The concept is simple yet groundbreaking… take whatever you want to eat or drink and instead

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New Study Ranks Countries by Environmental Impact

Three universities collaborate to release an evaluation of the relative environmental impact of 228 countries. Ever wonder which countries are killing the planet and which countries are not. Researchers from the University of Adelaide, the National University of Singapore and Princeton University wondered the same thing. Earlier this month, they published an interesting study ranking

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The Aspen Institute’s Top 10 Business Schools Integrating Corporate Social Responsibility

Today’s business climate is more competitive than ever.  Several highly qualified MBA grads are vying for fewer and fewer corporate jobs.  According to a 2008-2009 survey by the MBA Career Services Council, business schools have experienced a drop in corporate recruiting of more than 10 percent affecting more than half of the 94 top-ranked business

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2009 Business for Social Reponsibility Conference Starts Today

[social_buttons] The 2009 Business for Social Responsibility (BSR) Conference begins today and runs through Friday in San Francisco.  The theme this year is Reset Economy, Reset World and focuses on a “trio of global crises – the worldwide recession, accelerating climate change, and a collapse of trust in business.” Nearly 500 businesses, non-profits, universities and

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Environmental Protection Agency Announces 2009 Green Power Purchaser Award Winners

[social_buttons] We tend to think that if a company is big, it is automatically bad and doesn’t care about it’s environmental footprint.  This couldn’t be farther from the truth.  Just take a look at the Top 10 Green Energy Users according to the Environmental Protection Agency (EPA).  Surprising, isn’t it?  Now, I’m not saying that

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Did John Mackey Create a CSR Nightmare for Whole Foods?

In my work in Corporate Social Responsibility and sustainable business, Whole Foods has always been a company to benchmark against.  They were one of the first major retailers to offset 100% of their energy use with wind energy credits; voluntarily stop using plastic bags company-wide; join the Non-GMO Project’s Product Verification Program; and develop a

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Do Shareholders Impact Sustainable Business Practices? (Part 2 of 2)

What if you call your HR department or brokerage firm and discover you don’t have SRI options available with your 401(k)?  Does that mean you can’t be a socially responsible investor?  Of course not.  If you own shares in a company, you have partial ownership and certain privileges.  Corporations mail out their annual reports containing

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Do Shareholders Impact Sustainable Business Practices? (Part 1 of 2)

When you disagree with a company’s sustainable or lack of sustainable business practices, what do you do?  You contact the company.  You sign a petition.  You boycott their products.  You inspired others to “vote with their feet” or “vote with their dollars.”  You pride yourself in the fact that you don’t shop at Walmart or

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