Author: Cindy Hoots

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BP is the 4th Most Profitable Company in the World

According to Fortune, BP is ranked number four on its annual Global 500 Most Profitable list. Based on 2009 data, BP made $16,578 million in profits, and the oil giant is going to need every penny. The cost to repair (if that’s even possible) the worst oil spill in U.S. history is running into the […]

July 11th

Who Really Wins by Lifting the Oil Drilling Moratorium?

Oil companies and shareholders most likely to benefit from lifting the ban on new offshore exploration and deepwater drilling not the “little guy”. As I watch the news, I’m hearing both sides of debate regarding the deepwater, offshore drilling moratorium, which was sparked by the BP disaster in the Gulf of Mexico. The Obama Administration […]

June 23rd

Buy Solar. Get a Gun. Literally.

Is this an irresponsible business strategy or brilliant marketing in disguise? What better way to get a gun-toting NRA member to go green? Give ’em a free firearm with a purchase of a 3kW+ solar system. That’s right… green power and fire power, now, go hand in hand thanks to the fine folks at Bland […]

June 19th

How Humor Helps Us Cope with the BP Oil Spill

The world processes the Gulf Coast disaster the only way it knows how… through humor. There’s nothing funny about the oil spill in the Gulf, but a little levity every now and again doesn’t hurt. It seems we, as human beings, rely on humor to deal with tragic situations. Whether to vent our frustrations or […]

June 16th

Green Economy Post’s Top SB’10 Tweeters List

The Green Economy Post gives us a thorough list of who’s tweeting from the Sustainable Brands ’10 conference. Unfortunately, I was not able to attend the Sustainable Brands ’10 (SB’10) conference in Monterey, California this week. But thanks to social media, I was virtually there. Twitter is a great way to get “real time” information […]

June 10th

Obama Criticizes BP for Spending Money on Ad Campaigns and Shareholders

President Obama warns BP not to “nickle and dime” Gulf Coast fisherman and business owners while spending money on expensive ads and paying billions to shareholders. Have you seen BP’s latest ad campaign? A forlorn Tony Hayward says he’s “deeply sorry” and thanks the volunteers and government for their “strong support.” He promises that BP […]

June 6th

BP Removed from Dow Jones Sustainability Indexes

Socially responsible investors send a clear message to BP: the oil-spill catastrophe in the Gulf of Mexico is not okay. Another nail in BP’s coffin. The oil company responsible for the worst environmental disaster in U.S. history was removed from the Dow Jones Sustainability Indexes (DJSI) effective May 31, 2010. The DJSI are the first […]

June 2nd

AdVinylize Turns Billboards Into Cool Vinyl Bags

Companies can now turn their billboards into unique, vinyl bags for special promotions and events closing the sustainability loop. We see them everywhere. Colorful, larger-than-life billboards. They are a simple marketing tool for advertising agencies who hope to create eye-catching designs and slogans for their biggest corporate clients. Billboards are as common in our landscape […]

June 1st