Author name: Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.

RISI Seminar Tackles Tough Paper Industry Questions

Earlier this month in my post “A Cynical Eye on Sprint’s ECO-mittment,” I got razzed a bit by a commenter about my ties to the printing and publishing industry. Do I have a bias towards paper and away from e-media? (I do, but not because I’m involved in the industry. It’s because I think e-media

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Cynical Eye on Sprint’s ECO-commitment

Recently, I stumbled across a stat that surprised me. Sprint ranked #6 on Newsweek’s 2010 list of the 500 greenest “big companies” in America. (Click here for the methodology.) Considering the extent to which I’ve written about e-media as a coal-fired-power-guzzling, mountaintop-removing marketing channel, this stat intrigued me. This score is derived from three component

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Looking for an Excuse to Visit Berlin?

Looking for an excuse to visit Berlin? Try EcoPrint, the world’s first exhibition 100% focused on sustainable print production.Β EcoPrint Europe LIVE 2012 will held in September 26–27 and will focus on print production for retail, interiors, point of purchase, and packaging. While we might think of “sustainable print” as focusing on things like low-VOCs consumables,

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Survey: Global Warming Takes a Back Seat to Other Environmental Issues

Is global warming taking a back seat to other environmental concerns? According to Nielsen’s 2011 Global Online Environment & Sustainability Survey, it is. According to the survey of more than 25,000 Internet respondents in 51 countries, concern about climate change/global warming among online consumers around the world has taken a back-seat to other environmental issues

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Global Protocol on Packaging Sustainability Released

Want your packaging to be more environmentally friendly? Check out the Global Protocol on Packaging Sustainability released by the Consumer Goods Forum last week. The GPPS is part of the sustainability work stream at the Consumer Goods Forum. The aim of the Protocol is to help companies reduce the environmental impact of their packaging by

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“Super Green” Adults Now 5% of the Population

According to new research, what we might call “super green” adults are now 5% of the U.S. population. Since they cluster in the high income bracket, we are likely to see that influence multiplied across the general population as these consumers are targeted by advertisers more and more. That’s a really good thing. New data

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Greenwashers Beware: Two Sides Launches in the United States

Two Sides, an environmental advocacy group known for holding greenwashing marketers’ feet to the fire in the United Kingdom, has launched in the United States. One of Two Sides’ successes in the U. K. has been its campaign to challenge what it calls “misleading messaging”Β  related to the supposed environmental benefits of electronic billing (as

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Google Lowers Data Center Eco-Footprint with Ocean Water Cooling

It’s not often I hear positive environmental news from data centers and others involved in e-media, but this one caught my eye. Google has announced that it’s using sea water to cool its new data center in Hamina, Finland. It’s even produced a video that explains how it works.Β  The water flows in through granite

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Over-Eager Mailing Means “My Bad” on the Environment

When we think about greening print marketing, we often think about recycled paper and sourcing from printers using wind power. But how many of us think about the mailing list? I recent ran across an online discussion in a B2B group in which members were discussing how a list is 40% of a campaign’s success.

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Younger Consumers NOT So Eco-Friendly

Want to find the most eco-friendly shoppers? Don’t look at the 18–34 set. While it’s conventional wisdom that younger shoppers are more “green” than older ones, a new study says nope, it’s ain’t so! According to The Checkout, a shopper experience study currently underway by The Integer Group and M/A/R/C Research, the demographic with the

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Are SunChips Bags Really Biodegradable? SunChips Facebook Discussions Raise the Question

Last Saturday, I posted about SunChips’ new, quieter biodegradable bag. As I was poking around, looking to see what other people were saying about it, I stumbled upon the discussions pages on SunChips’ Facebook page. One of them caught my eye β€” “Are you composting SunChips bags?” SunChips bags are promoted as being biodegradable in

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RIT Study: Printing Industry Getting Serious About Sustainability

Commercial printing remains one of the three largest manufacturing industries in the United States. Its commitment to environmental sustainability matters β€” a lot. So where does the industry overall stand on the issue of sustainability? What steps is it taking to monitor, measure, and control its environmental impact? RIT’s Sustainable Print Systems Laboratory decided to

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Social Networks: A Truth Syrum for Green Claims

Who knew? According to research from Resonate Networks, online communities dedicated to environmental issues and awareness are not the best places to find and communicate with green consumers. Now what? Where do you go to find these people? Social networks. As reported in MediaPost, green consumers (defined as those who look for products with an

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Which Green Marketing Approach Is Most Effective?

As corporate marketers and regulators alike evaluate how to communicate environmental commitments and avoid greenwashing, the 2011 Cone Green Gap Trend Tracker (download for free here) tested which of three common marketing approaches was most influential in consumer purchase decisions. Consumers were asked to β€œpurchase” the most environmentally responsible of three generic cleaning products based

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