Author name: Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.

Starbucks’ Grounds for Your Garden Program: How Green Is It Really?

For the past 15 years, Starbucks has been distributing its used coffee grounds free of charge through its stores. The stated goal of the Grounds for Your Garden program is to keep this rich organic material out of the landfill by enlisting its customers as foot soldiers in the war against waste. But what is […]

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Post-Thanksgiving Landfill Rush: Who’s Watching the Disposable Tableware?

Thanksgiving is behind us and the clean-up is upon us.Β  As most of us throw our silverware into the dishwasher, one must wonder: What is happening at hospitals, prisons, take-out restaurants, and other food service institutions around the country? Millions of extra plastic cups, plates, and tableware are headed to the landfill. While this travesty

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Nothing to Do This Weekend? Check Out the University of Michigan’s Net Impact Conference

Net impact. I like the concept behind the Net Impact Conference, to be held October 28-30 at the University of Michigan in Ann Arbor, Michigan. Hosted by the Ross School of Business, the conference focuses on all aspects of corporate responsibility. The result? Larger net impact. Tracks include: Corporate impact Energy and clean technology Environment

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Free Webinar: Are You a Positive Deviant for Sustainability?

How can you do the right thing for sustainability while inspiring and enabling others to do the same? This free Webinar will discuss the habits of thought and principles of practice for making sustainability-literate decisions. What’s cool is that this Webinar isn’t for the super-initiated. It’s for anyone at any level of an organization and

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Greenhouse Gases: We Talk About Them, But What Are They?

In the world of sustainable business, the words “greenhouse gases” elicit shivers down the spine, but what are greenhouse gases, really? If you ask the average person, they’d say probably something like, “Uh, bad things in the atmosphere? Something about carbon dioxide?” If we’re going to try to reduce our carbon footprints (another way of

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SFI Conference: Partnerships DO Make a Difference

A stick held alone breaks easily. A bundle of sticks? Much harder to break. So it is with partnerships. Initiatives with multiple committed partners are stronger and more powerful than those embarked upon alone. That’s why it’s encouraging to read about all of the positive things that are coming out of the array of partnerships

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Frito Lay to Pull Compostable Packaging . . . for Now

Several weeks back, I posed the question whether the debate over the loudness of SunChips’ new compostable bag had helped or hurt sales. After all, thousands more people now know that SunChips bags are 100% compostable thanks to all the chatter. I wondered how the chatter impacted FritoLay (makers of SunChips). Recently, I got my

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Putting 100% Compostable Packaging to the Test

Over the last few weeks, I’ve written about SunChips’ 100% compostable chip bag and Boulder Canyon’s 100% compostable bag, both of which are made from different materials. The SunChips’ bag is loud as a firecracker, while Boulder Canyon’s has a softer sound, like the crunching of a paper bag. Maybe that’s because it’s made from

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World Wildlife Fund: Industry Kudos and Real Resources for Better Paper

After nine years working the World Wildlife Fund (WWF), Duncan Pollard, director, conservation practice and policy, has words of praise for the pulp and paper industry. It’s proof that all industry is not bad and that environmental policies and practices can change, often substantially. He also wants to make sure the industry is aware of

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Are Marketers Bowing to Positive Peer Pressure?

Teenage drinking = bad peer pressure. A first-grader learning to do a cartwheel for the first time because of the encouragement of her classmates on the playground = good peer pressure. Marketers calling themselves “green” or “sustainable” because everyone else is doing it = bad peer pressure. Marketers switching from traditional to compostable packaging because

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Sustainable Product Design Summit October 26-27

When we talk about issues of sustainability, those discussions reach the superficial depths at best unless we design for sustainability at the outset. Otherwise, we’re always playing catch up. True sustainability means being proactive, not just reactive. That’s why conferences like the Life Cycle Assessment (LCA) Sustainable Product Design Summit are so important. Held on

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Sustainable Forestry: Who’s Watching the Water?

Recently, I’ve been posting about lessons learned in sustainable forestry during my trip to Finch Paper in upstate New York. But sustainable forestry is about more than selecting which trees to cut and who makes those decisions. It’s also about water quality. Erosion and sediment are the primary potential non-point source pollution problems associated with

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Mushroom Packaging: Don’t Throw It Out! Compost It!

When you’ve finished with EcoCradle packaging, you don’t throw it out. You compost it. That’s because itΒ  is made from filamentous fungi (mushroom roots), which can be bonded into any shape. According to Ecovative Design, which grows the packaging (yes, I meant to say “grows”), EcoCradle provides the same cushioning, strength and protection as petrochemical

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Minimum Impact Logging?

Feller-gatherer harvesting trees in the FSC- and SFI-certified forests of the Adirondacks for Finch Paper Recently, I blogged about a trip I made to Finch Paper in Glens Falls, NY, where I got to see sustainable forestry and integrated, environmentally sensitive papermaking in action. One of the most powerful images in my mind from the

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If Cutting Trees Is Bad, Why Are Foresters Helping Them Do It?

I just spent three days at Finch Paper, one of the few remaining small, integrated paper mills in the country. Nestled in the Adirondacks, the Glens Falls, NY company invited a few industry analysts to tour their mill and forests and get an inside look at their environmental commitment. Finch Paper is one of the

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Does Online Shopping Really Improve Your Carbon Footprint?

I’ve been thinking about green claims today. Many companies make green claims about their products, but how often do we stop and ask the question, “Compared to what?” For example, I recently read some data from the United States Postal Service Greenhouse Gas Emissions Survey that had some impressive data. By replacing just two trips

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