When citizens of the Italian town of L’Aquila started noticing that the semi-regular tremors along the fault line on which they lived had started becoming a little more regular and a little more intense, many became nervous about the possibility of a cataclysmic event. Seven seismologists from the Italian civil protection agency evaluated the data […]
Every year, Black Friday seems to get bigger. Cabbage Patch Doll crazes may seem a distant memory, but the stampedes of people that get up earlier and earlier every year to get started on the Christmas shopping season don’t seem to diminish at all. With Sears and several other companies allowing Black Friday to creep
Green Saturday to Follow Black Friday Read More 👉
Of all the extreme water sports out there, the activity of surfing may have one of the most smallest environmental footprints of any hobby or sport. After all, it’s human power and nature’s energy combining to provide thrill ride after thrill ride. Only just recently have people figured out how to bring mobile electronics with
Ecoboards for your next surf adventure Read More 👉
What happens when your boss calls a meeting and looks around the room and says, “OK…sustainability is all the rage these days and it looks like the business benefit is clear. Who knows how we can do something proactive around healthy product design? [awkward pause] Energy efficiency? [pause…even more awkward] Come on guys…does
How to make sustainability happen: Amp it up! Read More 👉
Put aside the giant lie that helped Mitt Romney score political points in the last debate about the supposed $90 billion Obama has invested in green energy (actual figure: 1/3 of that), or the 50% of the companies invested in having gone out of business (actual figure: 1%). Even if, as many political pundits put
As if BP’s oil spill never happened Read More 👉
When it comes to customer loyalty, there are few better opportunities to make a good first impression than with the business card. Businesses working in the field of sustainability are often, for better or worse, held to a higher standard in their business dealings than more conventional businesses. After all, if green consumers are to
Getting Green Business Done…with Eco-friendly business cards Read More 👉
Seldom in the history of politics has “truth” been a steadfast policy, but that does not excuse Mitt Romney’s debate performance last Wednesday, which has been dubbed “a field day for fact-checkers” by National Public Radio for the sheer number and depth of extreme distortions he spun for the American people. Jeremy Bloom of Red,
Whoppers about “green energy” Read More 👉
As consumer demand increases for green products and companies continue to embrace sustainability as a business strategy, it’s glaringly apparent that there is going to be a need for solid, data-driven information that can help companies make smart decisions. The Fortune 500 has started adding the Chief Sustainability Officer as an official C-suite position, but
The Glaring Need for a Sustainability Info-rum Read More 👉
SC Johnson, maker of Windex, might have tossed the proverbial straw that broke the camel’s back in relation to greenwashing. SC Johnson was sued by consumer activists over their “Green List” label, which they placed on products that had no verifiable sustainability credentials. Trouble was, it looked like a 3rd party, independent label that *did*
Federal Trade Commission cracks down on Greenwashing Read More 👉
Companies are looking to renewable energy in growing numbers, both for cost-savings in the long term, but also for public relations benefits. Whatever the motivation, these companies are moving markets by creating demand for renewables in their many forms. The list below is a top 20 of companies that have gone solar. The list contains
Which companies are doing the most solar? Costco? REI? Google? Mars?!? Read More 👉
According to a recent study by the NRDC, we waste about 40% of the food we create. It’s a complex issue, and there are clearly no easy answers to widespread practices in the restaurant industry to dramatically cut food waste. In addition, we each waste a similar amount of our groceries (letting produce go bad,
Accounting for food waste: Come join us for a live, interactive broadcast today! Read More 👉
At some point, you have to wonder….will nature’s so-called ecosystem services ever get the full recognition they so greatly deserve? After all, without nature, we’d have no oxygen and no clean water. Pretty much the end of humanity, no matter how great our technology. If nature had a CEO, who would it be, and what
Does Nature Need a CEO? Read More 👉
The presidential candidates in this year’s election are increasingly rallying their base by pointing out the differences in their philosophies and showcasing the choice before Americans. As voters, we get a chance to choose the direction of the country based on these very different approaches. But is either side telling the truth, and how would
2012 Election Energy Policy Choice Read More 👉
It’s hard to pinpoint when, exactly, American politics became so negative, but it’s pretty clear that the days of bipartisanship started dying somewhere around the time of the Eisenhower Administration. The 2012 campaign season has been perhaps the nastiest so far, and the lack of respect given to opposing political viewpoints has become the norm,
Many people criticize policies and elected officials based on strong support for what they believe to be free market capitalism. But do these people actually understand capitalism? What they believe to be capitalism: getting the government off the back of the private sector, is not true free market capitalism. Adam Smith, the man many in the
Where conservative capitalism breaks down: Three primary sources of free market failure Read More 👉
This week, the Important Media Network has committed to highlighting some of the women that are making the world a better place. At Inspired Economist, we thought we’d take part by profiling a great sustainable woman CEO every day this week. See previous posts on Gail Kelly of WestPac Bank, Irene Rosenfeld, CEO of Kraft Foods, Kim Jordan, CEO
Women in Focus Week, Day 5! Meet the Top Women Sustainable CEOs: Jan Blittersdorf Read More 👉
This week, the Important Media Network has committed to highlighting some of the women that are making the world a better place. At Inspired Economist, we thought we’d take part by profiling a great sustainable woman CEO every day this week. See previous posts on Irene Rosenfeld, CEO of Kraft Foods, Kim Jordan, CEO of New Belgium Brewing,
With the election 2 months away, both Democrats and Republicans are spending the majority of their time trying to sway the last remaining undecided voters (as well as rallying their bases, of course). Both political parties are now fully embracing the idea that they and their policies are the best for the middle class. Rhetoric
The Effect of Election 2012 on Your Taxes Read More 👉
Sheldon Adelson, billionaire casino magnate, has pledged $100 million to defeat Barack Obama this year. During the Republican primaries, he spent big on attack ads against…Mitt Romney? Yep…Adelson’s Republican of choice was Newt Gingrich, and Adelson spent almost $20 million on Gingrich’s campaign. Now, Adelson backs Mitt Romney, Republican candidates for congress, and Super PACs
Billionaires’ Return on Investment for Political Contributions Read More 👉
This week, the Important Media Network has committed to highlighting some of the women that are making the world a better place. At Inspired Economist, we thought we’d take part by profiling a great sustainable woman CEO every day this week. See previous posts on Kim Jordan, CEO of New Belgium Brewing, and Eileen Fisher (of high end
Women in Focus Week: Day 3! Meet the top women sustainable CEOs: Irene Rosenfeld (Kraft) Read More 👉
The idea that coal is cheaper than wind and solar is what keeps coal in the forefront of energy production in the U.S. But what if the idea itself is completely flawed? The American Coalition for Clean Coal Electricity is actively promoting the benefits of coal power. If you see an ad on a website
How is coal power so cheap? (Hint: it’s because you’re subsidizing it) Read More 👉
This week, the Important Media Network has committed to highlighting some of the women that are making the world a better place. At Inspired Economist, we thought we’d take part by profiling a great sustainable woman CEO every day this week. See yesterday’s post on Kim Jordan, CEO of New Belgium Brewing, then check in each day
Women in Focus Week, Day 2! Meet the Top Women Sustainable CEOs: Eileen Fisher Read More 👉
This week, the Important Media Network has committed to highlighting some of the women that are making the world a better place. At Inspired Economist, we thought we’d take part by profiling a great sustainable woman CEO every day this week. Check in each day to see who we have next! Kim Jordan was New
Meet the Top Sustainable Women CEOs: Kim Jordan Read More 👉
I have to hand it to Mark Phillipson of Syngenta. It can’t be easy to be a spokesperson for genetic engineering of food. Phillipson recently gave a talk to a community group in a lower income area on the windward (east) side of Oahu. Syngenta has research facilities and agricultural test beds on several islands
Syngenta Seed Company, on the goals of Genetic Engineering Read More 👉
