Chicago is most notably home to Wrigley Field, the world’s first sky scrapper, and the deep-dish pizza. What most might not know is that inside the Windy City there are more LEED-certified buildings than anywhere else in the U.S. and the city will soon boast the largest LEED for Neighborhood Development project where residents live […]
I’ll be honest. I’ve never given much thought about the sustainability of my writing utensils. I had no idea that since 1950 well over 100 billion disposable pens were sold, which is equivalent to selling 60 pens per second non-stop for nearly 60 years or when lying end to end, the pens would circle the […]
From local biking options in Pittsburgh to east coast travel via MegaBus and the future of nationwide travel possibilities on high-speed rail, I have written on varied modes of transportation that offer “greener” possibilities for my fellow wanderers. However, sometimes cost, time and distance make air the best option for travel. Somewhere between Chicago and […]
The Obama Administration placed an emphasis on building high-speed and intercity passenger rail to connect communities and economic centers across the country, but will the strategic plan work in the United States?
Summer travel doesn’t always have to entail long airport security lines or expensive fill-ups at the pump. In fact, you can see much of the East Coast for as little as $1 ! Here’s one way…
Famed international jeweler Tiffany and Company has recently signaled its intent to expand a metrics-driven CSR and sustainability program from its Madison Avenue headquarters. This is exciting news for the field, as it is hard to imagine a global corporation with a more mythic brand resonance. With a reported 19% share of the global jewelery […]
Celestial Seasonings pillow-style tea bags are made with natural fiber and no strings attached. On Tuesday, I blogged about SunChips’ new fully compostable bag. But hey, it’s Frito Lay. They’ve got the bucks to be super green, right? Then I opened a box of one of my favorite brands of tea, Celestial Seasonings, and there […]
SunChips chooses transparency to market its new 100% compostable bag. Last year, I wrote about SunChips’ “compostable” chip bag that wasn’t really compostable at all. It was one-third compostable, which meant that its compostable layer was laminated to two-thirds non-compostable layers, rendering it — well — noncompostable. Now that’s changed. SunChips bags are now 100% […]
Companies can now turn their billboards into unique, vinyl bags for special promotions and events closing the sustainability loop. We see them everywhere. Colorful, larger-than-life billboards. They are a simple marketing tool for advertising agencies who hope to create eye-catching designs and slogans for their biggest corporate clients. Billboards are as common in our landscape […]
What do you do when you need an environmentally-friendly press pack but you want to do it without using metal or plastic binding? You do what Icones (Lorient, France) did for its client Bio Nutrisante — and it won an award for it. Did I mention that the run length was an ultra-short 55 packs? […]
For marketers looking to improve the sustainability of their print marketing programs, there is almost nothing more important than the role of the paper. For this reason, Wausau Paper has launched a new online community, Digital Space, for designers, printers, and other experts in digital print technology and applications. The site includes both a collaborative, […]
When we think about greening “print,” we often think about books or marketing communications like direct mail. But what about the world of packaging? Because packaging provides the additional functions of shipment and product protection as well as marketing, it brings a host of unique issues far beyond other types of printed materials. Plus, it’s […]
Leading the way for the green evolution for the Hilton Garden Inn franchise, the Hilton Garden Inn Gatlinburg, drawing inspiration at the doorstep of the Great Smoky Mountains National Park, has embarked on the fast-track to bring this upscale hotel into the green business movement. Opening in May, 2009, this 118-room hotel is nestled across […]
In my daughter’s backpack this morning, I discovered a note about school pictures, soon to be delivered. That brings to mind the topic of yearbooks. Here’s a product that has everything wrong with it from an environmental standpoint — coated paper (making the paper difficult to recycle), tons of ink, lots of unnecessary pages, and […]