Innovation and Design

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Fear of Flying? The Air-Traveler’s Approach to Sustainability

From local biking options in Pittsburgh to east coast travel via MegaBus and the future of nationwide travel possibilities on high-speed rail, I have written on varied modes of transportation that offer “greener” possibilities for my fellow wanderers.  However, sometimes cost, time and distance make air the best option for travel.  Somewhere between Chicago and […]

August 10th

Beyond Blood Diamonds: What Can CSR Achieve at Tiffany?

Famed international jeweler Tiffany and Company has recently signaled its intent to expand a metrics-driven CSR and sustainability program from its Madison Avenue headquarters. This is exciting news for the field, as it is hard to imagine a global corporation with a more mythic brand resonance. With a reported 19% share of the global jewelery […]

July 8th

SunChips Turns Environmental Commitment into Brilliant Marketing

SunChips chooses transparency to market its new 100% compostable bag. Last year, I wrote about SunChips’ “compostable” chip bag that wasn’t really compostable at all. It was one-third compostable, which meant that its compostable layer was laminated to two-thirds non-compostable layers, rendering it — well — noncompostable. Now that’s changed. SunChips bags are now 100% […]

AdVinylize Turns Billboards Into Cool Vinyl Bags

Companies can now turn their billboards into unique, vinyl bags for special promotions and events closing the sustainability loop. We see them everywhere. Colorful, larger-than-life billboards. They are a simple marketing tool for advertising agencies who hope to create eye-catching designs and slogans for their biggest corporate clients. Billboards are as common in our landscape […]

June 1st

A (LEED) Silver Lining: Hilton Garden Inn Gatlinburg

Leading the way for the green evolution for the Hilton Garden Inn franchise, the Hilton Garden Inn Gatlinburg, drawing inspiration at the doorstep of the Great Smoky Mountains National Park, has embarked on the fast-track to bring this upscale hotel into the green business movement. Opening in May, 2009, this 118-room hotel is nestled across […]

January 6th

“Green” Yearbooks? We’re Getting There!

In my daughter’s backpack this morning, I discovered a note about school pictures, soon to be delivered. That brings to mind the topic of yearbooks. Here’s a product that has everything wrong with it from an environmental standpoint — coated paper (making the paper difficult to recycle), tons of ink, lots of unnecessary pages, and […]

December 23rd