PACT underwear launched this week with a campaign that demonstrates choosing wisely doesn’t have to accompany images of melting ice caps and flooding deserts
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One thing I didn’t cover last year when I wrote “How to do Cause Marketing Well” is whether cause marketing should even be done at all. But I found that a very interesting question to consider when reading “The Hidden Costs of Cause Marketing” in the Summer issue of the Stanford Social Innovation Review. Angela […]
Yesterday the White House announced President Obama’s 2010 request to Congress for $50 million to set up a Social Innovation Fund with the goal of identifying the most promising results-oriented non-profit programs in order to expand their reach throughout the country.
Good ideas have a life of their own. That’s what Paul Baricos, Executive Director of the Hollygrove Growers Market and Farm (HGMF) in New Orleans is learning two years after the Carrolton-Hollygrove Community Development Center (CHCDC) set out to figure out how to bring fresh produce to a neighborhood with no real access to affordable food.
New housing programs target specific populations or neighborhoods that have been dislocated by the sequence of events initiated by Hurricane Katrina and which are critical to getting the New Orleans economy thriving again.
What do CarrotMobs and sugar cubes have in common? Other than finding their way into your Easter basket, they are the campaigns created by Virgance to create change through consumer organizing.
The National Audubon Society, like so many other businesses and organizations in the United States, is struggling with the current economic recession. So much so, that they have made a significant push for contributions from their own employees.
Is there anything the iPhone can’t do?
Shazam figures out what song you’re listening to. A pocket flashlight (not to mention a light saber) is only two taps away. And Yelp can get the phone number, directions and even a review of the place you’re trying to find and meet your friends at in a quarter of the time directory assistance, Safari, Google or any mapping software can do it.
Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.
I love to read, but am lucky if I have time to finish even one book a month. Fortunately, I can “cheat” and listen to author interviews on the radio or via podcasts, and I just listened to an engaging interview with Pamela Hartigan, the founding partner of the yet-to-be-launched Volans Ventures and the founding […]
Presstek, the inventor of chemistry-free platemaking, is offering a free white paper entitled, “Growing Your Business by Going Green.” The paper speaks to both the environmental and economic benefits that can be realized by in-house print shops or third-party print providers who adopt the practice of “green” printing. This is also relevant to marketers who […]
The Forest Stewardship Council (FSC), which provides chain-of-custody certifications for forestry-based products (including office and printing papers, as well as the suppliers that print on, distribute, and dispose of those products), has filed a lawsuit against the U.S. Government, the first-ever legal action in its 10-year history. The letter from Corey Brinkema, president of the […]
Ideas may be a dime a dozen, but turning an idea into action generally costs money–sometimes a lot of money. And that’s where Google can be of service. It’s Google’s Tenth Anniversary, and they are celebrating by giving away up to $10 million for good ideas to change the world. Project 10^100 is open to […]
The trash can…or not. Although many marketers consider the today’s applications driven by dry toner, liquid toner, and inkjet digital printing to be the technology’s greatest asset, the “green-ness” of the technology is a nice bonus, too. This is important to marketers because environmental printing is no longer just good social responsibility. It’s good marketing. […]