Recycling

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Greening Print Marketing: How Much Is Brightness Worth?

Earlier this week, I talked about printing with recycled paper and how the decision on which stock to select goes beyond merely “recycled” to include other factors, including the percentage of postconsumer waste content and whether or not the paper is elemental chlorine-free. Printing with recycled paper ought to be a no-brainer. Not only do […]

September 12th

Greening Print Marketing: Looking Beyond Recycled Content

In my first post on “green” marketing, someone posted a comment about a company called Smart Levels that prints on recycled paper with soy-based inks. This piqued my interest, so I went and checked out the company’s website. Sure enough, there it was—the company’s proud declaration on its home page. (Gotta love the tree frog, […]

September 9th

General Motors Sees Profit in Landfill-Free Manufacturing

Three years after Subaru introduced America to landfill-free car manufacturing, General Motors has announced plans to turn half of their 181 factories waste-free by 2010—and they’ve made the process profitable. The company explains that while lessening their environmental impact is a main goal, they’re now seeing realizing a high cash flow from the sale of […]

September 9th