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Green: Mainstream, Sticky, but Not Deep

What is the current state of the consumer on the issue of green products? Grail Research, which recently conducted a survey of 500 consumers on issues related to the purchase of green products, refers to green as mainstream and sticky, but not deep. According to the study, “The Green Revolution” (September 2009), 84% of consumers […]

October 31st

Care About Green Printing? Better Tell Your Printer!

I’ve blogged a lot about how the printing industry is far greener than people give it credit for. The presses are more efficient. Paper often has high recycled content. Marketing strategies emphasize smart use of data over volume production. There are many ways that printing is green — greener, many argue, than electronic media. But […]

October 12th

Marketing Report: Making “Green Printing” Work

An increasing number of marketers are turning to toner- or inkjet-based printing in order to green their print marketing programs. It’s not that offset presses are inherently ungreen. On the contrary, printing as a whole is a whole lot greener than many people give it credit for. But digital printing has some compelling green benefits. […]

September 24th

What Non-Profit Donation Would Be the Most Effective In Combatting Environmental Calamity?

We all give to environmental non-profits for different reasons.  Sometimes, with local groups, it’s to fight a certain development or to protest a local company’s toxic emissions.  With national groups, it’s usually to fight policies we don’t agree with that come from governments or multinational companies.  Sometimes we win, sometimes we don’t.  And even when […]

September 21st

Pre-Cycling: A Contrarian’s Perspective

Recently, a new term has been coined in the green socioverse — “precycling.” While defined different ways, the term basically refers to a change in customer thinking toward the reduction in waste and a predisposition toward recyclable packaging and packaging or manufacturing components that make products easier to recycle. There are some great trends coming […]

August 31st

Inspired Economist: Pick of the Week

  This column highlights the top economic stories of the week. While Detroit has benefited from Cash for Clunkers, foreign automakers have gained even more. Some critics of the program warned that because it let consumers buy domestic or foreign cars, Clunkers could end up spending more American tax dollars to help foreign companies than American […]

August 31st

Inspired Economist: Pick of the Week

  This column highlights the top economic stories of the week. Reports of the demise of the U.S. dollar may be premature. But when some of the world’s most powerful investors are warning of the currency’s decline, investors take notice. More on this story here. There are many cynics out there that critique and question the […]

August 23rd

Inspired Economist: Pick of the Week

  This column highlights the top economic stories of the week. Having children is the surest way to send your carbon footprint soaring, according to a new study from statisticians at Oregon State University. The study found that having a child has an impact that far outweighs that of other energy-saving behaviors. More on this story here. […]

August 9th

Inspired Economist: Pick of the Week

This column highlights the top economic stories of the week. One way in which today’s corporation is becoming enlightened to the fact that green manufacturing CAN equal more profitable manufacturing is through a new concept called “lean manufacturing“.   In the 1980’s, JIT, or just-in-time techniques became all the rage in management circles as they shaved […]

August 2nd

Lean Manufacturing is Green Manufacturing!

One way in which today’s corporation is becoming enlightened to the fact that green manufacturing CAN equal more profitable manufacturing is through a new concept called “lean manufacturing”. In the 1980’s, JIT, or just-in-time techniques became all the rage in management circles as they shaved costs from production by eliminating the need for high levels of inventories by focusing on using just what was needed, when it was needed.

July 28th