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Simple Steps Businesses Can Take Today for a Greener Future

Although most larger businesses are at least making an effort to greenwash their enterprises, small and medium size businesses are a bit slower to adopt this trend. Largely, this is because they view it as a big project, and just don’t yet understand that simple items can help green their operations in many ways. Greening a small or medium business can also add another element to marketing branding that has been proven to be highly successful!

July 27th

More Ways Electronics Technology Can Help Green the Earth

For years, the consumer electronics industry has taken a bad rap with the green community – and deservedly so.  Cheap electronics components eat up considerable natural resources, need cheap labor to produce, and until recently, have been designed to be “throw-aways” when the latest and greatest widget comes along. Nothing is ever black and white, […]

July 22nd

Inspired Economist: Pick of the Week

  This column highlights the top economic stories of the week. Many Japanese, want what amounts to a revolution in a politically risk-averse nation: the ousting of the Liberal Democratic Party, which has governed Japan for more than a half-century. More on this story here. The world’s largest retailer, Wal-Mart Stores is on a mission to […]

July 19th

Inspired Economist: Pick of the Week

  This column highlights the top economic stories of the week. Hopes for an accelerated recovery during the second half of 2009 were diminished this week as most of the economic headlines turned negative after several months of encouraging signs. Job losses exceeded economists’ expectations, with the nation’s unemployment rate now standing at a new […]

July 12th

Inspiring Change One Person at a Time

Sometimes we think we have to change governments and corporations in order to see environmental change, but change is just as powerful when it happens one person at a time. And sometimes it’s easier to do.  About a month ago, I made two posts about the environmental efforts of SunChips, a snack food company. I […]

The Inspired Economist: Pick of the Week

  This column highlights the top economic stories of the week. General Electric CEO Jeff Immelt is on a mission to improve U.S. exports. That’s because General Electric doesn’t just sell light bulbs and refrigerators to the American public. The company is a global giant in energy, transportation and financial services. More on this story here. […]

June 28th

Inspired Economist: Pick of the Week

This column highlights the top economic stories of the week. Shell has announced that a new service station in Ottawa, Ontario will quietly begin selling cellulosic ethanol blended into regular gasoline. The biofuel is made locally from wheat straw, and is the first time cellulosic ethanol has been made publicly available. More on this story […]

June 14th

Can Sustainability be a Brand?

The 2009 Sustainability Conference kicked off last night in Monterey, CA with opening remarks from among others, Owen Rogers, Partner and Experience Design Lead of IDEO.   A self-described non-expert in sustainability none-the-less first laid out five principals on branding then asked whether sustainability could be a brand? Whether there is sound reasoning or “the answer” […]

June 1st

Inspired Economist Pick of the Week

This column highlights the top economic stories of the week. There is no gold left in California. Governor Arnold Schwarzenegger is threatening to layoff fire, police, and teachers. All of this is certain to further  increase unemployment and foreclosure rates. Schwarzenegger is now considering releasing nonviolent prisoners, shortening the school year, legalizing and taxing marijuana. […]

May 31st

A Closer Look at SunChips’ Compostable Packaging

Yesterday, I blogged about SunChips’ smart marketing use of its green message on its packaging and on its website. This morning, I began reading some of the informational PDFs I downloaded from its website about those environmental initiatives. I was intrigued about the company’s use of a new corn-based biopolymer being used take 30% of […]

Inspired Economist Pick of the Week

  This column highlights the top economic stories of the week. For a while it looked like Google might actually bailout the newspaper industry by buying a stake in newspapers that have been struggling with debt and declining ad revenues.  However, it appears that this plan ha been called off. Meanwhile, the Treasury department has […]

May 24th

Inspired Economist Pick of the Week

This column highlights the top economic stories of the week. Last weekend, the biggest players in the health care industry announced that they would put together a cost-cutting plan to present to the Obama Administration.  The expectation is that the measures will save a family of four $500 a year in the first year, and  […]

May 17th

Inspired Economist Pick of the Week

This column highlights the top economic stories of the week. Just as Swine flu looked like it was on the mend, the USA announced the death of two Texas residents and one in Washington state. The disease has been linked to poorly managed factory farms in Mexico. The results of the bank stress tests were […]

May 10th