Browsing the "branding" Tag

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What Consumers Want in Green Claims

What are consumers looking for in marketers’ green claims? Honesty, according to the Cone’s 2011 Green Gap Trends Tracker. According to the research, a majority of American consumers are distrustful of companies’ environmental claims (57%) and are overwhelmed by the amount of environmental messages in the marketplace (51%). Given this confusion, it’s understandable that consumers […]

Economy Down. Green Spending Up By Fortune 500

Heartening news for purveyors of green. Sustainable Brands Weekly reports: Eighty percent of corporate sustainability executives in the Fortune 500 plan to maintain or increase their budgets in 2009 – despite today’s down market, according to a new survey. As we discussed in this piece on How To Cut Your Costs And Make Your Package […]

December 3rd