Browsing the "certification" Tag

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Which Green Marketing Approach Is Most Effective?

As corporate marketers and regulators alike evaluate how to communicate environmental commitments and avoid greenwashing, the 2011 Cone Green Gap Trend Tracker (download for free here) tested which of three common marketing approaches was most influential in consumer purchase decisions. Consumers were asked to “purchase” the most environmentally responsible of three generic cleaning products based […]

Groundbreaking Law in Cleveland Supports Sustainable Business

Cleveland’s ‘buy local and sustainable law’ is the first law in the U.S. providing advantages for sustainable companies bidding on City contracts.  According to CSRwire’s press release,  local companies can gain a 4% bid discount when pursuing contracts with the City of Cleveland by completing the first stage of Green Plus certification.  Can this law serve as […]

September 30th

Beyond Blood Diamonds: What Can CSR Achieve at Tiffany?

Famed international jeweler Tiffany and Company has recently signaled its intent to expand a metrics-driven CSR and sustainability program from its Madison Avenue headquarters. This is exciting news for the field, as it is hard to imagine a global corporation with a more mythic brand resonance. With a reported 19% share of the global jewelery […]

July 8th

More Reasons to Take Your Media Choices Seriously

Many people think that if they use paper, they need to pay attention to carbon emissions, but if it’s e-media, not so much. Not true. Whether it’s print or electronic, all media has a carbon footprint. According to a report by Don Carli of the Institute for Sustainable Communications, as reported in Printing News: According […]

Marketing Green: Are You Walking the Walk?

Businesses marketing themselves as “green” are not using environmentally-responsible marketing materials. Earlier this month, a survey released in conjunction with Canadian Environment Week (May 31 to June 5), showed that more than half of businesses marketing themselves aren’t walking the walk — at least not in their marketing materials. The survey, conducted by traffic marketing […]

Book Publishing Just Got Greener

Ingram’s Lightning Source Inc. today announced that it has received Chain-of-Custody (CoC) certification from three leading environmental organizations: the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI) and the Programme for the Endorsement of Forestry Certification (PEFC). Chain of custody (CoC) is an accounting system that tracks wood fiber through the different stages of […]

Hearst Tower- LEED Gold Status

Hearst Corporation President & CEO Victor F. Ganzi and U.S. Green Building Council (USGBC) President, CEO and Founding Chair Rick Fedrizzi today announced that Hearst Tower in Midtown Manhattan has achieved official “green” status-the first office building in New York City to be recognized by the USGBC for high environmental performance both on its exterior […]

October 6th