Browsing the "green printing" Tag

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Tax Credits for Green Printing?

If Print Buyers Online (PBO) has its way, you’ll soon get a tax break for making sustainable choices in your printing. This week, PBO is introducing legislation that would amend the Internal Revenue Code “to allow print buyers a credit against income tax for the completion of sustainable print projects.” To be declared “qualified sustainable […]

It’s All About the Paper — New Online Blog & Community

For marketers looking to improve the sustainability of their print marketing programs, there is almost nothing more important than the role of the paper. For this reason, Wausau Paper has launched a new online community, Digital Space, for designers, printers, and other experts in digital print technology and applications. The site includes both a collaborative, […]

January 21st

What’s Your Green Resolution for 2010?

It’s the time of year when people are making resolutions to lose weight, better manage their finances, better manage their anger, and myriad other things. Is increasing your commitment to environmental sustainability on that list? As I wrote in my very first post for The Inspired Economist in the fall of 2008, the neat thing […]

December 29th

The New Green Media: Print

I know I’ve been a bit like a dog on a bone about the fact that print is not necessarily the enemy, but I think it’s important. Marketers are being hit like a locomotive with the idea that e-mail and other electronic media are green because they don’t use paper, but there is a lot […]

September 6th

The Paper Industry Fights Back

In today’s marketing world, the paper industry is seen as the big, bad guy — the energy hogging, landfill-clogging waste producer that needs to be replaced by cleaner, more efficient electronic media. But is this really the case? The paper industry claims that the opposite is true. It points out that electronic media are huge […]

August 28th

Are Pixels Greener Than Paper?

It’s a debate that’s raged in the printing and marketing community for some time. If you switch to electronic methods of communication, are you really greener than if you use print? Or by switching some portion of your print marketing to email or other e-communications, are you really helping the planet? International Paper has produced […]

August 24th

Psychographics Help Take Marketing Green

I was just reading about a report on the psychographics of Hispanic teens, one of the fastest growing demographic segments—projected to reach 62% of the entire teen market in 10 years. Among other things, they are described as extroverted, outspoken, wired, and defined by culture. The top three media consumed by Hispanic youth are 1) […]

Sustainability as a Marketing Issue

More and more frequently, I’m seeing companies choose sustainability, not just as operational preference, but also as a marketing approach. They are marketing “green” or sustainability (because “green” and “sustainability” are different) as a way to connect with consumers and sell products. Thus, when I was contacted by Don Carli, senior research fellow with the […]

“Green” Calculators Help Bank Go Green—Twice

I’ve been seeing a lot of “green calculators” around these days. I love the concept because they accomplish two goals in one swoop: 1) they encourage businesses or consumers to take more environmentally responsible actions that 2) coincidentally also happen to help the marketer’s bottom line. The latest green calculator I saw was on my […]