Browsing the "green" Tag

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Trade Show Green Marketing

Trade shows are a terrific venue for marketing your company’s goods and services. The Green Festival, a long-running marketplace for socially responsible businesses and their products, is held several times per year, and has attendance well into the tens of thousands. Our company exhibited our sustainability game at the Green Festival in New York, Chicago, […]

April 10th

Fitting into the New Economy

Like other industries, construction companies feel the negative effects of the recent economic downturn. A decrease in new home construction and remodeling projects means contractors work less and make less money. There is hope, however. As the Great Recession recedes into history, the future holds bright possibilities for construction business growth. Hurricane Sandy might have […]

December 8th

Energy Production – Economically Speaking

Pairing the words “economy” and “energy” in the same sentence seems straightforward enough. Yet these two words–combined with the word “sustainable”–open up a world of controversy as well as immense opportunity. The controversy comes from differing opinions of how best to tap the Earth’s resources to meet humanity’s power needs. The opportunity is the number […]

August 30th

Younger Consumers NOT So Eco-Friendly

Want to find the most eco-friendly shoppers? Don’t look at the 18–34 set. While it’s conventional wisdom that younger shoppers are more “green” than older ones, a new study says nope, it’s ain’t so! According to The Checkout, a shopper experience study currently underway by The Integer Group and M/A/R/C Research, the demographic with the […]

Which Green Marketing Approach Is Most Effective?

As corporate marketers and regulators alike evaluate how to communicate environmental commitments and avoid greenwashing, the 2011 Cone Green Gap Trend Tracker (download for free here) tested which of three common marketing approaches was most influential in consumer purchase decisions. Consumers were asked to “purchase” the most environmentally responsible of three generic cleaning products based […]

What Consumers Want in Green Claims

What are consumers looking for in marketers’ green claims? Honesty, according to the Cone’s 2011 Green Gap Trends Tracker. According to the research, a majority of American consumers are distrustful of companies’ environmental claims (57%) and are overwhelmed by the amount of environmental messages in the marketplace (51%). Given this confusion, it’s understandable that consumers […]

Consumers Will Punish Brands for False Environmental Claims

After all the effort marketers are putting into communicating their green claims, a new study shows that consumers — American consumers at least — continue to misunderstand phrases commonly used in environmental marketing and advertising. Often, this gives products a greater “green halo” than they may deserve. At the same time, these same consumers are […]

Green Collar Jobs: The Red Hot New Career Field in the US

You’ve heard of white collar careers and blue collar jobs, but there’s a new set of jobs in the marketplace: green collar jobs. A relatively recent addition to the job market, this industry spans a wide variety of industries and simply put, focuses on eco-friendly careers. What exactly is a green collar job? In general, […]

March 17th

Eco Cocoa: Sweet or Loco?

Last Thursday evening, February 10, as a sweet precursor to the Valentine’s Day ahead, the Global Cocoa Project, courtesy of its parent initiative, the Global Giving Circle, as well as from Calgary Brown producing the event for Hub Bay Area (in SoMa within the San Francisco Chronicle building), brought to our watering mouths a taste of what kind […]

February 19th

Got Green? Flaunt It!

Last week, I blogged about some of the latest research showing that marketers are missing the opportunity to share their green stories with customers who want to hear it. Customers want to hear your green story. Research shows that when marketers share their green commitments, it increases customers’ favorable feelings toward the company, strengthens customer […]

January 25th