Browsing the "Industrial designer Brooks Stevens" Tag

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The Greatest Invention: Planned Obsolescence – Part 1

His thinking, while simple in concept, was absolutely radical, especially during the hard times of the Great Depression. If at the beginning of a factory year, General Motors were to introduce new products that might be perceived as upgrades for car-driving consumers, and if these upgrades represented something consumers might feel were essential as they climbed the economic ladder – something they needed to buy – then Sloan and his design engineers would have bet on the winning racehorse.

September 20th