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Vote With Your Dollar; It’s That Simple

I stumbled upon this image the other day and was grateful for the reminder. We may not always have time to participate in the latest cause or campaign, but we do have one very powerful tool to affect social change… our consumer dollar. How we spend our money speaks volumes about our beliefs and values. […]

August 19th

Targeting the “Green” Consumer

Yesterday, I blogged about the reasons marketers are choosing “green” as a marketing strategy. But for companies that pursue this strategy, it becomes clear pretty quickly that just marketing a green product isn’t enough. The company has to be sincere in its own commitment to environmental sustainability and show genuine sensitivity to the needs and […]