Both on private and public land, tree surveys are conducted to provide the information necessary to maximise benefits received from trees while minimising any damage they might inflict. Recording individual veteran trees and ancient trees and determining their effect on the surrounding habitat enables informed decisions to be made regarding their future. Inventorying trees by […]
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Pairing the words “economy” and “energy” in the same sentence seems straightforward enough. Yet these two words–combined with the word “sustainable”–open up a world of controversy as well as immense opportunity. The controversy comes from differing opinions of how best to tap the Earth’s resources to meet humanity’s power needs. The opportunity is the number […]
If Print Buyers Online (PBO) has its way, you’ll soon get a tax break for making sustainable choices in your printing. This week, PBO is introducing legislation that would amend the Internal Revenue Code “to allow print buyers a credit against income tax for the completion of sustainable print projects.” To be declared “qualified sustainable […]
I know I’ve been a bit like a dog on a bone about the fact that print is not necessarily the enemy, but I think it’s important. Marketers are being hit like a locomotive with the idea that e-mail and other electronic media are green because they don’t use paper, but there is a lot […]
I was just reading about a report on the psychographics of Hispanic teens, one of the fastest growing demographic segments—projected to reach 62% of the entire teen market in 10 years. Among other things, they are described as extroverted, outspoken, wired, and defined by culture. The top three media consumed by Hispanic youth are 1) […]
Like it or not, “green” is a relative term. If you purchase a truck that gets 18 miles per gallon, is that good or bad for the environment? If you were driving a truck that got 13 miles to the gallon, it’s good. The same applies to many marketing technologies. It’s easy to look past […]
More and more frequently, I’m seeing companies choose sustainability, not just as operational preference, but also as a marketing approach. They are marketing “green” or sustainability (because “green” and “sustainability” are different) as a way to connect with consumers and sell products. Thus, when I was contacted by Don Carli, senior research fellow with the […]
Printing is not about dead trees, greasy ink, and stinking landfills. Vertigris, an environmental resources initiative, aims to change print’s image by providing a wealth of resources about the “greening” of print.
When choosing a “green” printer, it pays to look beyond the obvious, such as the use of recycled paper (even postconsumer content), digital printing, and FSC-certification. Look for deeper, philosophical commitments to environmental sustainability — and you’ll find them.
List of commercial printers using 100% wind power, whether purchasing wind energy direct from their utility companies or through purchasing Renewable Energy Credits.
Only 15% of printers now have environmental programs in place, including certifications. Putting “positive peer pressure” on your printer can make a big difference in the environment.
Greening Print Marketing: Environmental Sustainability Conference Means Your Printer May Get Greener
The 2009 National Environmental, Health and Safety (NEHS) Conference means that the printing industry is getting even greener. The conference covers a wide variety of printing disciplines, including commercial, digital, screen, newspaper, and flexographic printing.
Most of us have heard the popularly cited statistics that given the choice between two similar products, 83% of consumers will chose those that are “environmentally friendly” and will pay more for them. According to the DoubleClick study, not only are consumers interested in green products and companies, but nearly half are willing to pay […]
When you think about “greening” your print marketing, do you think about the age of your printer’s press? If the printer is running “big iron,” or a traditional offset printing press, then the age of the press can have a significant impact on the environmental sustainability of your print. Why? Because newer presses are designed […]