Sustainability – At the tipping point?

In the February volume of New Bottom Line Gil Friend, founder, president & CEO of Natural Logic Inc, describes 2005 as the "tipping point for ‘sustainability,’" highlighting several examples of growing momentum in 2005 including:

  • General Electric’s Ecomagination announcement
  • Boeing announced that its new 787 jetliner (coming in 2008) will be 20% more efficient than anything comparable, and 70% more fuel efficient than the first commercial jet aircraft some 40 years ago.
  • Investment bank Goldman Sachs pledged to make $1 billion available for investments in renewable energy, as part of a comprehensive ‘Environmental Policy Framework’ that bespeaks both a substantial grasp of the business risks and opportunities. Investment bank Goldman Sachs pledged to make $1 billion available for investments in renewable energy, as part of a comprehensive ‘Environmental Policy Framework’ that bespeaks both a substantial grasp of the business risks and opportunities.

However, he does recognize that there still exist many obstacles in the march towards sustainability.  Click here view his full article and his solutions for maintaining the momentum in the "face of good news and bad."