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W Hotels Announces “See Green” Program


As Hotel Online reports, aloft, a new vision of Starwood Hotels and Resorts’ W Hotels, have announced details about their new "See Green" program.  The "See Green" program was created to introduce and promote ecologically friendly products and services.  Highlights of the project include:

  • A landscaping plan that redesigns standard parking lots into outdoor park-like environments, with a variety of deciduous trees and shrubbery.
  • Depending on the location, the plan also includes a grassy area known as the "backyard."
  • Special area of parking spots that will be reserved specifically for hybrid cars, raising awareness of the benefits of environmentally friendly vehicles.
  • Hybrid aloft "house car" at each location, available to interested guests.
  • When guests want to tidy up their cars, they’ll be provided with eco-friendly cleaning agents as well as reusable cleaning cloths instead of paper towels.
  • Guest rooms will feature eco-friendly dispenser units in the oversized showers. The dispensers hold shampoo/conditioner and body wash to reduce the use of non-biodegradable plastic materials.
  • Laundry Facilities with Seventh Generation, eco-friendly detergent.
  • The "splash" pool will be cleaned with Clarity Water Products or Sal-Chlor cleaning agents.

"Our vision is to empower each guest to make ecologically-responsible choices and to provide the operators the tools to help reduce our overall impact on the environment," says Brian McGuinness, vice president of aloft hotels.

Click here for the full story from Hotel Online

This tip came from IE reader Melinda Lewis, thank you Melinda!

Written by John-Paul Maxfield

John-Paul Maxfield is the founder of Waste Farmers. Waste Farmers is a next generation sustainable agricultural company focused on helping humanity meet current and future food demands, while decreasing agriculture’s environmental footprint. The Company started in 2009 with $9,000 and a belief that idealism and capitalism can coexist. Today Waste Farmers has evolved into an innovator respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security. Prior to starting Waste Farmers, John-Paul founded the "The Inspired Economist", a blog focused on covering the people, places, ideas, and technologies inspiring positive change and redefining capitalism.
In addition, John-Paul served as an Associate a private equity group specializing in small to mid cap service companies. In this capacity he focused on planning, forecasting, budgeting, and performance evaluation of MBH and its designated subsidiaries. Prior to joining MBH, John-Paul was an Analyst with Alvarez and Marsal where he spent the majority of his time on a team that aided Louisiana’s Recovery School District with the restoration of public schools post Hurricanes Katrina and Rita.

John-Paul is active in the Colorado community, serving on the Board of the Rocky Mountain MS Center. In 2007 he was selected as one of the “Fifty for the Future” by the Colorado Statesman and is a graduate of the inaugural class of Impact Denver. John-Paul holds a BA from the University of Colorado.


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