Cultural Creatives- A $228.9 Billion U.S. Marketplace

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As Lifestyles of Health and Sustainability (LOHAS) describes, Cultural Creatives represent a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country, approximately 30 percent of the adults in the U.S., or 50 million people. 

LOHAS divides the $228.9 billion U.S. marketplace into the following market sectors:

Sustainable EconomyUS Market–$76.47 billion
Green building and industrial goods
Renewable energy
Resource-efficient products
Socially responsible investing
Alternative transportation
Environmental management

Healthy LifestylesUS Market–$30 billion
Natural, organics; nutritional products
Food and beverage
Dietary supplements
Personal care

Alternative HealthcareUS Market–$30.7 billion
Health and wellness solutions
Acupuncture, homeopathy, naturopathy, etc.
Holistic disease prevention
Complementary medicine

Ecological LifestylesUS Market–$81.19 billion
Ecological home and office products
Organic / recycled fiber products
Environmentally friendly appliances
Eco-tourism and travel

Personal DevelopmentUS Market–$10.63 billion
Mind, body and spirit products such as CDs, books, tapes, seminars
Yoga, fitness, weight loss
Spiritual products and services

These consumers are the future of  your business, visit LOHAS and prepare to inspire.

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