in Changing the World One Bulb At A Time

Logo was conceived and developed by Symmetric Technologies, a software and database application development company based in Newton, MA.  The goal of is to be a catalyst for positive, meaningful environmental change by:

  • educating people about the environmental and economic benefits of replacing standard incandescent light bulbs with energy-efficient compact flourescent (CFL) light bulbs
  • encouraging a large number of people to replace standard incandescent light bulbs with CFL light bulbs. hopes to reach its goals by:

  • persuading people that CFL light bulbs make environmental and economic sense
  • collecting, calculating and presenting pollution-reduction and energy-savings data in a fun, interesting way in order to encourage action and attract media attention
  • providing promotional tools which encourage viral and word-of-mouth growth
  • introducing a limited amount of advertising which (a) educates our site visitors about online purchase options for CFLs and other environmentally-friendly products  and (b) supports the ongoing development, maintenance, hosting and promotion of

Written by John-Paul Maxfield

John-Paul Maxfield is the founder of Waste Farmers. Waste Farmers is a next generation sustainable agricultural company focused on helping humanity meet current and future food demands, while decreasing agriculture’s environmental footprint. The Company started in 2009 with $9,000 and a belief that idealism and capitalism can coexist. Today Waste Farmers has evolved into an innovator respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security. Prior to starting Waste Farmers, John-Paul founded the "The Inspired Economist", a blog focused on covering the people, places, ideas, and technologies inspiring positive change and redefining capitalism.
In addition, John-Paul served as an Associate a private equity group specializing in small to mid cap service companies. In this capacity he focused on planning, forecasting, budgeting, and performance evaluation of MBH and its designated subsidiaries. Prior to joining MBH, John-Paul was an Analyst with Alvarez and Marsal where he spent the majority of his time on a team that aided Louisiana’s Recovery School District with the restoration of public schools post Hurricanes Katrina and Rita.

John-Paul is active in the Colorado community, serving on the Board of the Rocky Mountain MS Center. In 2007 he was selected as one of the “Fifty for the Future” by the Colorado Statesman and is a graduate of the inaugural class of Impact Denver. John-Paul holds a BA from the University of Colorado.


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