Last week, while poking around a few dusty corners of the internet, I came across a small business future group which one person had left because of disagreement about the prominence of sustainability in the group’s charter.
This is a shame. Those who are facing up to the current challenges in business need to work together to find the solutions, not argue over the relative importance of their preferred approaches.
Then a post on World Changing caught my eye. “The Two Faces of Economic Reporting” points out that last week’s growth in US GDP growth was underpinned by the largest drop in personal income for over three years.
Whether you classify this as an issue of concerning sustainability, responsibility, society, business, the media, politicians or penguins is neither here nor there.
What does matter is that GDP is a niche indicator, measuring only the amount of money changing hands and nothing else. As the drop in personal income demonstrates, it is not an indicator of the economy’s overall health.
It’s high time that reporters caught on to the new reality — GDP isn’t much of a bread-and-butter story anymore, and “economic growth” doesn’t mean what we think it does.
All of which begs the question, what should we use to measure our economic health? instead A variety of alternative indicators have been proposed, which one gets your vote?
Post your favourites below and if there’s enough I’ll post an article highlighting them!