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Greening Print Marketing: Xerox Gives Customers More “Green” Printing Choices

Wall Street is in financial crisis. Individual investors are reeling. The world is watching. If ever there were a time to get serious about our world stewardship, it’s now.

While we’re used to thinking along broad, expansive lines such as international policy and national priorities, the fact is, there are changes you and I can make in our daily lives to make things better, including in the world of marketing. We don’t have to change the world. We just have to change our world.

That’s what “Greening Print Marketing” is about.

Along those lines, I got a press release from Xerox today. The company has released a new series of papers and tools to help companies reduce the environmental impact of printing in their organizations. This starts a comprehensive program of papers, resources, and Web tools to help customers identify the right paper, the right supplies, and the right way to print with the environment in mind.

Greener Papers

To provide its customers with “greener” printing choices, Xerox is introducing additional papers in North America that are independently certified to sustainable forest management standards and new recycled papers designed for digital printing.

These include:

  • Xerox Color Xpressions Planet 20 Paper, a 20% post-consumer, recycled-content offering certified by the Forest Stewardship Council (FSC). Optimized for digital color printing with a smooth surface, the paper has a level of 98 brightness (the brightness scale ranges from 1 to 100, with 100 being the brightest). It is designed for presentations, proposals, flyers, brochures, and manuals and can be used for both digital and offset printing.
  • Xerox’s Business Multipurpose 4200 Paper, one of the most widely used Xerox papers in North America, now carries SFI certification.
  • These products join Xerox’s High Yield Business Paper, which Xerox claims is the industry’s first mechanical fiber paper for digital printing. The mechanical fiber process uses half as many trees in its production as traditional paper manufacturing. The new paper is suited for everyday printing as well as transaction applications such as forms and statements.

Xerox papers carrying labels from the FSC, the Sustainable Forestry Initiative(r) (SFI) and the Programme for the Endorsement of Forest Certification (PEFC) help consumers to easily find products that meet strict worldwide standards for sustainable forestry.

Xerox is also adding additional recycled and certified papers for its European customers, including:

  • Planet Optimum: FSC-certified paper that contains more than 30 percent post-consumer recycled content and is chlorine-free.
  • Premier PEFC or Premier FSC: PEFC-certified or FSC-certified versions of premium multipurpose paper with a high level of whiteness for production of high-end office documents such as reports and presentations.
  • Colotech+ FSC: FSC-certified paper with an extra smooth uncoated surface and a high level of whiteness for professional digital color printing of creative documents with color graphics and pictures.

Sustainability Mark for Green Product Identification

As another demonstration of its commitment to sustainable practices, Xerox has introduced the Sustainability Mark for Green Product Identification. The mark will start to appear on product marketing materials and packaging in 2008 and will make it simpler for customers to select papers to meet their sustainability goals and printing needs.

Customer Sustainability Tools

Xerox’s Paper and Supplies Sustainability Web portal provides easy-to-use resources to help customers assess their paper choices and the environmental impact throughout the paper’s lifecycle. Tools include a comprehensive paper reference guide that educates customers about environmentally responsible paper choices, a sustainability brochure with tips for “greener” printing, Webcasts from industry experts discussing sustainability practices, and links to the Xerox Green World Alliance recycling program and other sites about Xerox’s environmental initiatives.

For more information about Xerox’s commitment to environmental stewardship and the company’s sustainability strategy please visit http://www.xerox.com/environment.

More articles relating to the Forest Stewardship Council:

Spangler Graphics Becomes Forest Stewardship Council Certified

Office Depot Launches The Green Book(TM) in Six Countries

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.

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