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Greening Print Marketing: Getting Serious About Greenhouse Gases

Many printers say they are “green” or “eco-friendly” because they print using soy inks, are FSC-certified, or print on recycled paper. But if you want an example of a printer who is really serious about its stewardship of the environment, take a look at Green Printer.

Using sources from the Environmental Protection Agency (EPA) and the Environmental Defense Fund (EDF), Green Printer estimates that it helped its customers save 74,645 pounds of greenhouse gases and 38,116 pounds of solid waste since the eco-friendly printing company opened in June 2007.

Green Printer is so serious about its environmental stewardship that it actually offers an “Eco-Calculator” that helps its customers calculate how much greenhouse gas and trees they, too, can save by using its services. These savings are achieved, among other things, by using sustainable printing methods (such as waterless printing) and printing on treeless and recycled paper. (See Green Printer’s story.)

This adds a completely new dimension to the issue of socially responsible printing—a more active sense of participation.

As I wrote last week, one of the benefits of using the document management and marketing models driven by digital printing is that you can see the positive impact you are making on the environment by what is missing—piles of wasted inventory, unread mail, and trash cans filled to the brim. But Green Printer offers another way to quantify your impact on the environment, one that allows you to “see” the invisible.

That’s a very powerful motivator to positive social action—to the tune of 74,645 pounds of greenhouse gases so far.

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.


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